Here, you'll find blog posts optimized for SEO, web content, storytelling, ghostwriting, case studies, and writing in English and French.

In this project, I collaborated as a ghostwriter with a Spanish language educator to create 50+ blog posts. Using keyword research from SEMrush, storytelling techniques, and the founder's first-person knowledge and experience, I crafted original, unique content that made search traffic the brand’s number one source of visitors.

For several years, I worked with this France-based education training company, helping its remote 15-person team scale rapidly and adapt to shifting business needs. My role spanned content creation, SEO, and launch strategy, allowing the company to delegate effectively and reposition quickly.

🔹 Content & SEO – Educational content, blogs, YouTube scripts, and newsletters
🔹 Sales & Marketing – Sales pages, email campaigns, and Canva slide decks
🔹 Launch & Growth – Multi-segmented launches, team coordination, and ConvertKit automation
🔹 Community & Brand – Facebook management, client insights, and brand voice alignment

J'ai conçu ce site web en français pour une formatrice en improvisation spécialisée dans l’accompagnement des équipes RH au sein de grandes entreprises internationales et d’associations en France.

La formatrice en prise de parole avait besoin d’un site rapide à mettre en place, facile à mettre à jour, afin d’attirer de nouveaux clients et de faciliter les recommandations de ses anciens clients B2B.

Je l’ai accompagnée dans la création d’un guide de style et de profils clients B2B. Ensuite, j’ai structuré le site, rédigé le contenu et mis en place WordPress comme CMS, afin qu’elle puisse gérer et actualiser son site en toute autonomie, tout en conservant la flexibilité nécessaire à l’évolution de son activité.

Brand strategy, SEO keyword research and storytelling from the point of view of the clients and the founder.

<p>I researched this popular blog post's performance on SEMrush and refreshed the content to keep it high-performing even with AI search changes. (This was originally a ghostwriting/storytelling and SEO project for the same client).</p>

I researched this popular blog post's performance on SEMrush and refreshed the content to keep it high-performing even with AI search changes. (This was originally a ghostwriting/storytelling and SEO project for the same client).

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Article refresh for SEO and AI search (2025)