Case Study: Building an employer brand to attract international teaching talent
Dipont Education, a major provider of international K–12 schools in China, needed to attract high-quality overseas teachers but struggled to communicate a compelling employer story to candidates unfamiliar with the market. Their recruitment relied…
Feb 09 26February 09, 2026
Article at Case Studies
Case Study: WriteRecruit LinkedIn Growth (Feb–Sept 2025)
I managed WriteRecruit’s LinkedIn presence end-to-end, transforming the page from occasional activity into a consistent, strategy-led channel. My role covered messaging development, content strategy and hands-on creation of all organic posts, with a…
Feb 09 26February 09, 2026
Article at Case Studies