Are you wanting to build a human B2B content strategy? Then this interview with Teodora Ema Pirciu from Impressa Solutions is exactly what you've been looking for.
When it comes to creating a strategy that rocks for your B2B content marketing, you need to know what questions to ask. In this interview on content marketing strategies, we ask Teodora questions like:
Why is a strategic content Marketing Strategy so important for B2B companies in 2022 and beyond? Who is Teodora Ema Pirciu, what does she do, and where does she do it? What are the top 3 or 4 things viewers should think about or put in place when building a B2B content marketing strategy that rocks in place?
0:00 Meeting your content marketing goals
1:20 Why is a content marketing strategy important
3:20 Business momentum with strategy
3:40 Who is Teodora Ema Pirciu
5:18 Content marketing trainwreck
5:52 B2B content marketing tips & tricks
7:00 Empathy in content marketing strategy
9:05 Personas matter in content marketing strategy
11:08 Your B2B strategies competition
We also ask Teodora things like where should they get started with building a content marketing strategy? What are some hurdles you’ve seen other face when implementing B2B content marketing strategies or campaigns? How do channels like email, social, paid, come into play with a rocking content marketing strategy?
12:41 The buyer's journey & B2B content marketing strategy
14:40 Content marketing path with patterns & guesses
16:30 How to get started with content marketing
19:06 Making content marketing mistakes
19:47 Don't play it safe
20:10 Saying too much too soon
Finally, we close up by asking, what are some words of wisdom you would like to leave the viewers with? Where would you like them to go or how can they reach out with additional questions?
21:00 Content for conversation starters to build trust
23:00 Multi-channel thoughts around B2B content marketing
26:00 Final content marketing strategy thoughts
👉 Find your marketing gaps: https://impulsecreative.com/services/marketing-audit
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👉 Whip that website into shape: https://impulsecreative.com/services/website-design-audit
If you are trying to create a content marketing strategy for your B2B company, make sure you reach out to Teodora Ema Pirciu on Twitter
https://twitter.com/EmaPirciu
or, reach out to our team from Impulse Creative as well.
https://twitter.com/impulsecreative
Want to learn more about HubSpot, content marketing, and other sales, marketing, and service topics?
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