Title: Executive Thought Leadership & Brand Systems
Role: Senior Copywriter / Content Strategist (via Assembly Media)
The Challenge To elevate the LinkedIn presence of high-level CVS Health executives by delivering consistent, high-impact thought leadership that remained compliant with strict healthcare industry regulations.
The Strategy I managed the end-to-end social strategy for key leadership voices, focusing on:
- Executive-Specific AI Prompting: Engineered customized, structured prompts for each executive. These prompts folded in CVS brand guidelines, individual tone of voice (TOV), and LinkedIn best practices to ensure authentic and effective content generation.
- Content Calendar Management: Executed a high-frequency posting schedule, translating complex corporate initiatives into accessible, public-facing narratives that drove engagement.
- Compliance-First Writing: Developed a disciplined process for integrating feedback from legal and medical reviewers, ensuring all executive copy met rigorous clinical and regulatory standards.
The Result Strengthened the digital authority of the executive team while maintaining 100% adherence to corporate brand standards and legal requirements in a highly regulated landscape.