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The following case studies represent my tenure as a Senior Copywriter and Content Strategist at Assembly Media (a subsidiary of Edelman). During this period, I acted as a "plug-and-play" creative resource for some of the world's largest brands, specializing in bridging the gap between high-level strategy and high-volume digital execution.

These projects highlight my ability to navigate strict regulatory environments (Healthcare/Tech), engineer AI-assisted creative workflows, and translate complex corporate initiatives into platform-native narratives for both consumer (B2C) and enterprise (B2B) audiences.

Selected healthcare and regulated-industry work, including consumer education, healthcare technology, and complex subject matter translated into clear, accessible content for professional and general audiences.

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Tai Freligh Consulting's Portfolio

Title: Brand Evolution: "Social-First" Voice Architecture (Spec) Role: Senior Copywriter / Content Strategist (via Edelman) The Challenge As part of a strategic pitch to expand Edelman's remit into Petco’s social channels, I was tasked with evolving…

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Project Spotlight: Petco (Spec Strategy)