Title: Engaging the Modern Jobseeker: Community-Focused Content Strategy
Role: Senior Copywriter (via Assembly Media)
The Challenge To provide jobseekers with a mix of practical resources, career tips, and relatable humor to increase engagement within LinkedIn’s own Career section.
The Strategy I focused on creating "utility-first" content that felt supportive rather than corporate.
- Content Diversification: Balanced high-value educational resources (how to interview, resume tips) with lighthearted, humorous content that reflected the shared experience of the modern job search.
- Platform-Native Voice: Wrote copy specifically designed to stop the scroll and encourage jobseekers to interact with LinkedIn’s native career tools.
The Result Positioned LinkedIn as a helpful, human partner in the user's career journey, driving consistent engagement across their primary member-facing channels.