Title: Precision Messaging: OOH Strategy for National Book Exchanges
Role: Senior Copywriter (via Assembly Media)
The Challenge To drive participation in a national book exchange program through a high-visibility Out-of-Home (OOH) campaign with extremely strict character limits and multiple branding requirements.
The Strategy I was responsible for the print and digital advertising copy, where every character counted.
- Constraint-Based Writing: Distilled complex briefing requirements into punchy, clear, and actionable copy for billboards and digital displays.
- Brand Stewardship: Ensured the legacy Scholastic voice remained recognizable while modernizing the call-to-action for a national audience.
The Result Delivered a suite of high-impact OOH assets that effectively communicated program value and logistics within the narrow physical and digital constraints of the medium.