Script writing and creative direction: It Starts With an Idea...

It starts with an idea. An outline. A picture.

It starts with an idea that we can create a community that is healthy by design.

A community that is empowered to make the healthy choice the easy choice.

A community where good health and quality healthcare become a right, not a privilege.

And where all of our neighbors – regardless of the conditions under which they are born, grow, work, play, and age –
have the same opportunities for the highest level of health

And the same access to exceptional care in our region.

It starts with an idea that designing healthcare is intentional

And complex problems are best solved collaboratively.

That better health is achieved through partnerships and an unrelenting commitment to improve outcomes.

That together we set community standards for quality care,

And design and implement innovative strategies to address the social factors that affect health…

And through the use of technology and shared information, we improve efficiencies and reduce waste…

And collectively we attract and retain diverse talent who help make our fragmented system whole.

It starts with an idea that health is the cornerstone of our community, allowing us to build and grow faster and more inclusively, for a more vibrant Cincinnati than ever before.

That we are the generation that takes responsibility for the health of ourselves and that of our neighbors.

It starts with an idea…and then becomes something else.

A shared vision where together, we are building a Greater Cincinnati and Northern Kentucky region where health is a value we share and everyone is connected to quality, affordable care…

A community that is healthy by design.