Things have changed a lot since the last Spring NAB Show in Las Vegas in 2019, including Broadcast, Media and Entertainment technology. This year’s NAB Show is poised to go all the way, bringing us back together as a community.

There will be a lot of new innovations on display at the exposition, sure to be accompanied by lively conversations about how the industry has adapted to world events. 2022 is already shaping up to be a big year for 8K, which is why MainConcept has focused on developing the software and expertise to handle it efficiently.

NAB pre-show webinar

We’ve invited a few of our partners to join us in a pre-NAB webinar, April 14 at 9am PT so you can get a sneak peek at what you will see at the expo from Veset, BBright and MainConcept, as well as the latest word on what the 8K Association will be featuring in the new Futures Park.

What will you see in the MainConcept booth?

Those of us at MainConcept who are heading to the Expo (visit us at Booth #C4718) are excited to talk about MainConcept’s latest product releases and how we can help you with the transition to 8K, which is top of mind for many organizations right now. And, why not? The streaming industry has exploded over the past couple of years as many have come to prefer the comfort and safety of home viewing for entertainment—including sports, movies and (binge) watching both old and new series.

Whether you are interested in integrating our SDKs or adding simplicity with our apps or plugins, we are excited to showcase our expanded offerings. With MainConcept, you can always rely on the high quality standards we make sure each of our products meets. In addition to having the right products for you, we have the expertise you need with engineering and support across the globe.

MainConcept Demos

8K live in the cloud

Get ready to see 8K content (as well as 4K and 720p) in real-time via remote AWS instance, delivering it live, complete with a dashboard visualizing system performance, framerate, and bitrate. This demonstration uses multiple MainConcept technologies, including Live Encoder powered by the industry-leading HEVC/H.265 encoder and Hybrid GPU acceleration. All told, this 8K encoder can deliver more live channels or ABR layers per system at a fraction of the cost of traditional solutions.

Real-life encoding examples

MainConcept has developed a Content Creation Lab to show real-life FFmpeg plugin encoding examples for xHE-AAC, Sony XAVC and Panasonic AVC Ultra, as well as TV Broadcast (a plugin that seamlessly integrates the MainConcept AVC/H.264 Broadcast Encoder and MXF Multiplexer libraries into FFmpeg). Uploading a file into any of these pages will show processing time, the encoded file as well as the console log and command line parameters for the plugin. This demo is especially relevant for those in sports, entertainment (movie & television) and broadcasting.

Sarah Cook

Sarah Cook joined the MainConcept team early in 2021 and brings deep expertise in product marketing, communications, and thought leadership. Sarah has worked for some of the biggest names in technology including Dell and Cisco and holds a B.A. in English Composition with a minor in Music from the University of North Texas. She sings with and serves on the Board of Directors for Panoramic Voices, a 501(c)3 choral collaborative in Austin, TX. When she is not working or singing, you might find her walking, riding her bicycle, or at a Pilates class.

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NAB 2022 Goes (8K) All the Way