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<p>"We cover some big news for Product EVO, look at product strategy offense, PromptBase AI, Next-Gen Batteries, and Clear Thinking."</p>
<p>Serving up content for Product EVO's 10K monthly subscribers.</p>
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<table><tbody><tr><td><p>Hey everyone! It’s October 4th, 2023. In this issue of Product EVO’s 5x5, We get to share some happy news, look at product strategy offense, PromptBase AI, Next-Gen Batteries, and Clear Thinking.</p><p>Enjoy :)</p></td></tr></tbody></table>
<figure tabindex="0" class="ql-card-editable ql-card-figure"><img src="https://images-production.authory.com/SarahALybrand/9e188798-20c5-4eb5-89e1-5d067776c9b7/cc56f930-b4e0-11ee-9095-fdfa9ee12b17" alt="Photo | Our Founder Nerding Out on the Inc 5000"><figcaption>Photo | Our Founder Nerding Out on the Inc 5000</figcaption></figure>
<table><tbody><tr><td><p><br></p><ol><li><strong>INC 5000:</strong>&nbsp;Product EVO debuted at #864 on the Inc 5000 list.</li><li><strong>Product Strategy:</strong>&nbsp;Not sure which product to launch next? Think about your product strategy in terms of offensive and defensive bets.</li><li><strong>AI Tool:&nbsp;</strong>Prompts got you down? Check out this new marketplace for prompts that get results.</li><li><strong>New Battery Tech:</strong>&nbsp;Jump into the debate of how clean is "clean energy". Thoughts on clean consumption vs. generation.</li><li><strong>Clear Thinking:</strong>&nbsp;Is it better to be smart or a clear thinker?</li></ol></td></tr></tbody></table>
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<table><tbody><tr><td><h2>X1 - PRODUCT EVO MAKES THE INC 5000</h2></td></tr></tbody></table>
<table><tbody><tr><td><p>We've been recognized on the Inc 5000 list!&nbsp;</p><p><a rel="noopener noreferrer" href="https://www.inc.com/inc5000/2023?_ga=2.246134276.1853509932.1692218438-1034972284.1692217258&amp;utm_campaign=Signature%20Product%20Development&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=276830786&amp;_hsenc=p2ANqtz-_I7AO_Xo3CIVJrnJwy7FJzSB5thCBJBajMY7poRztEiUBBR8JJVtFFGXJVy_jpo-nb-r6YRkOAjNePieKjY0Urdi4ZDg">Making our debut at #864</a>&nbsp;in the nation, I’m so proud to announce that Product EVO is also 21st on Inc.’s 5000 list. We’re also 21st in the state of Utah.</p><p>The cherry on top? We did it while being profitable! It's an outstanding accomplishment and speaks volumes about the huge effort our team has made and the value we bring to our clients. That’s many of you. So thank you.</p></td></tr></tbody></table>
<table><tbody><tr><td><h2>X2 - PRODUCT STRATEGY IS REALLY ABOUT OFFENSE VS. DEFENSE</h2></td></tr></tbody></table>
<table><tbody><tr><td><p><em>“Product leaders must be able to create clear, opinionated strategies that grow their business today and set up for future growth tomorrow.”&nbsp;</em></p><p><br></p><p><a rel="noopener noreferrer" href="https://www.reforge.com/blog/product-strategy-framework-offense-vs-defense?utm_campaign=Signature%20Product%20Development&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=276830786&amp;_hsenc=p2ANqtz-_I7AO_Xo3CIVJrnJwy7FJzSB5thCBJBajMY7poRztEiUBBR8JJVtFFGXJVy_jpo-nb-r6YRkOAjNePieKjY0Urdi4ZDg">Ely Lerner argues on Reforge</a>&nbsp;that offensive bets move key business outcomes forward. Defensive work is about minimizing risk and sustaining your core value prop:&nbsp;</p><p>Markets and competitors evolve. You have to keep investing in your core product value to sustain your current level of Product Market Fit.&nbsp;Think of the example of film cameras evolving into digital cameras.&nbsp;Or, of print newspapers evolving into online websites. Change is constant, and as product leaders it's keep up or die.&nbsp;</p><p>Ely says that if it’s not offense or defense, don’t do it.&nbsp;&nbsp;</p><p>For example:&nbsp;</p><ol><li>Don’t waste time on short-term metrics movers.</li><li>Don’t invest too much in core product value beyond a point</li><li>Don’t copy competitor’s features</li></ol><p>&nbsp;Read the&nbsp;<a rel="noopener noreferrer" href="https://www.reforge.com/blog/product-strategy-framework-offense-vs-defense?utm_campaign=Signature%20Product%20Development&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=276830786&amp;_hsenc=p2ANqtz-_I7AO_Xo3CIVJrnJwy7FJzSB5thCBJBajMY7poRztEiUBBR8JJVtFFGXJVy_jpo-nb-r6YRkOAjNePieKjY0Urdi4ZDg">full article here.</a></p></td></tr></tbody></table>
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<table><tbody><tr><td><p>X3 - TOOL WE'RE LOVING: PROMPTBASE</p></td></tr></tbody></table>
<figure tabindex="0" class="ql-card-editable ql-card-figure"><img src="https://images-production.authory.com/SarahALybrand/9e188798-20c5-4eb5-89e1-5d067776c9b7/cc4b3960-b4e0-11ee-9095-fdfa9ee12b17"><figcaption></figcaption></figure>
<table><tbody><tr><td><p>Prompts are becoming a powerful new way of programming AI models like ChatGPT and Midjourney. They can be powerful tools for product research, ideation, and marketing new products. However, it's hard to find good-quality prompts online. PromptBase is a marketplace for buying and selling quality prompts that produce the best results.&nbsp;<a rel="noopener noreferrer" href="https://promptbase.com/?utm_campaign=Signature%20Product%20Development&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=276830786&amp;_hsenc=p2ANqtz-_I7AO_Xo3CIVJrnJwy7FJzSB5thCBJBajMY7poRztEiUBBR8JJVtFFGXJVy_jpo-nb-r6YRkOAjNePieKjY0Urdi4ZDg">Check them out here.&nbsp;</a></p></td></tr></tbody></table>
<table><tbody><tr><td><h2>X4 - NEXT-GEN AVIATION BATTERY TECH</h2></td></tr></tbody></table>
<table><tbody><tr><td><p>EPS in Logan, UT, is building power systems and designing battery modules that specifically enable flight. They’re making big bets on the future of electrified aviation and a boom in the eVTOL market.&nbsp;</p><p>&nbsp;Their approach is to develop the entire battery system, including software and control modules to make them safe, modular, and scalable for any type of aircraft.&nbsp;&nbsp;</p><p>&nbsp;They know the issues with making energy consumption clean when energy generation is not yet clean. CEO, Nate Millecam says, “<em>It’s a fundamental challenge and question for society.”</em></p><p>&nbsp;<em>“Cleaning up the consumption side forces us to ask the hard questions about generation: what do we do with coal? Is nuclear better? Can we really put enough wind farms or solar generation to meet demand? It’s forcing the right conversations, and those conversations can drive positive change.”</em><br>Read the&nbsp;<a rel="noopener noreferrer" href="https://airframe.substack.com/p/the-battery-company-thats-about-to?utm_campaign=Signature%20Product%20Development&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=276830786&amp;_hsenc=p2ANqtz-_I7AO_Xo3CIVJrnJwy7FJzSB5thCBJBajMY7poRztEiUBBR8JJVtFFGXJVy_jpo-nb-r6YRkOAjNePieKjY0Urdi4ZDg">full article here.</a></p></td></tr></tbody></table>
<table><tbody><tr><td><h2>X5 - “CLEAR THINKER” IS A BETTER COMPLIMENT THAN “SMART”</h2></td></tr></tbody></table>
<table><tbody><tr><td><p><a rel="noopener noreferrer" href="https://x.com/NavalismHQ/status/1573939107666984960?s=20&amp;utm_campaign=Signature%20Product%20Development&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=276830786&amp;_hsenc=p2ANqtz-_I7AO_Xo3CIVJrnJwy7FJzSB5thCBJBajMY7poRztEiUBBR8JJVtFFGXJVy_jpo-nb-r6YRkOAjNePieKjY0Urdi4ZDg">@navalism</a></p><p> on X<br><em>“The really smart thinkers are clear thinkers. They understand the basics at a very, very fundamental level. I would rather understand the basics really well than memorize all kinds of complicated concepts I can’t stitch together and can’t rederive from the basics. If you can’t rederive concepts from the basics as you need them, you’re lost. You’re just memorizing.” The&nbsp;</em><a rel="noopener noreferrer" href="https://www.navalmanack.com/almanack-of-naval-ravikant/how-to-think-clearly?utm_campaign=Signature%20Product%20Development&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=276830786&amp;_hsenc=p2ANqtz-_I7AO_Xo3CIVJrnJwy7FJzSB5thCBJBajMY7poRztEiUBBR8JJVtFFGXJVy_jpo-nb-r6YRkOAjNePieKjY0Urdi4ZDg"><em>Almanac of Naval Ravikant</em></a></p></td></tr></tbody></table>
<table><tbody><tr><td><h2>GET A PRODUCT QUOTE</h2></td></tr></tbody></table>
<table><tbody><tr><td><p>Product EVO helps founders and product managers develop new products that maximize sales potential without wasting their limited resources. We specialize in Market Validation, Prototyping, Product Development, Sourcing, Manufacturing, and Quality Control.</p><p>The easiest way to try us out is to get a free product costing analysis with real-world manufacturability feedback from factories for your product</p></td></tr></tbody></table>
<table><tbody><tr><td><p><a rel="noopener noreferrer" href="https://meetings.hubspot.com/joshtay00/costing-analysis?utm_campaign=Signature%20Product%20Development&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=276830786&amp;_hsenc=p2ANqtz-_I7AO_Xo3CIVJrnJwy7FJzSB5thCBJBajMY7poRztEiUBBR8JJVtFFGXJVy_jpo-nb-r6YRkOAjNePieKjY0Urdi4ZDg"><strong>Get a Free Product Cost Analysis from Product EVO</strong></a></p><p><br></p></td></tr></tbody></table>
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<table><tbody><tr><td><p>WHAT IS THE 5X5 NEWSLETTER?</p></td></tr></tbody></table>
<table><tbody><tr><td><p>Once per month, we send out a memo to our clients and key partners to share thoughts and insights we believe they should know.</p><p>We focus on key trends, insights, articles, and new ideas related to product development. And yeah, we try to sneak some fun things in as well.&nbsp;&nbsp;<br>Now, you can get the same updates and we don’t even have to work together. Share this with a friend.&nbsp;<a rel="noopener noreferrer" href="https://create.productevo.io/5x5-newsletter?utm_campaign=Signature%20Product%20Development&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=276830786&amp;_hsenc=p2ANqtz-_I7AO_Xo3CIVJrnJwy7FJzSB5thCBJBajMY7poRztEiUBBR8JJVtFFGXJVy_jpo-nb-r6YRkOAjNePieKjY0Urdi4ZDg">They can click here to sign up</a></p></td></tr></tbody></table>
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"We cover some big news for Product EVO, look at product strategy offense, PromptBase AI, Next-Gen Batteries, and Clear Thinking." Serving up content for Product EVO's 10K monthly subscribers. Hey everyone! It’s October 4th, 2023. In this issue of…

Sarah A. Lybrand

The 5x5 Newsletter (No. 30)