https://www.marketsmiths.com/2019/dear-copywriter-are-these-culture-shaping-visual-trends-on-your-radar/ Although copywriters are word people in general, the good ones also keep an eagle eye on the images appearing in our culture—and what they reveal…

When copywriters do their job right, they can sum up an entire brand in one crisp phrase. Here are the three steps to telling a brand story and three tips to help you do it. You don’t need to be a professional marketer to know good copywriting when…

A guest writer takes us back to first principles—"Just how do you do this 'copywriting' thing?"—and offers five tips to guide you through the entire process, from brainstorming to execution. Our guest writer Sarah Lybrand is no stranger to the joys…

These days, self-deprecation is all the rage. It can breathe new life into your brand voice, captivating millennials and boomers alike—but only when executed correctly. Here's how to embrace this risky but rewarding tactic. Truth in advertising may…

Writing extraordinary copy can be a daunting task. Wondering where to start? Here's how to equip yourself with the right tools, team members, and creative process. When I stare at a blank page at the start of a new writing assignment, I probably feel…

In an increasingly competitive B2B market, how can you set yourself apart from the competition? It's simple: effective copy. Compelling case studies and head-turning thought leadership can elevate your brand in new, dynamic ways. In November 2019,…

Getting started on a new B2B marketing project? Before you jump in, make sure you know your client inside and out. Here's a list of 15 questions that'll yield the insights you need to succeed. Whether you’re a copywriter, B2B marketing strategist, or…

The most effective B2B content draws on the power of human psychology—not just our desires, but also our greatest fears. Here's how you can craft thrillingly good copy—the kind that lingers in your audience's mind for days. Happy Halloween, everyone!…