I'm Saloni, a writer and editor based in Delhi.

I work with tech and B2B SaaS founders who know their product inside out, and struggle to explain it to a buyer who has five seconds to decide.

That gap is where I work. I take dense ideas (AI tools, CRMs, data platforms) and turn them into LinkedIn posts, articles and website copy that busy people actually finish.

My background is a mix: a BA in English from the University of Delhi, and an engineering degree I'm finishing alongside my writing. One taught me how readers decide whether to keep going. The other helps me follow the technical side without a long walkthrough.

Recent work

• CRM implementation service pages for a B2B tech consultancy
• A hands-on comparison of Claude Code, Cursor and GitHub Copilot
• An explainer on RAG for non-technical business readers
• LinkedIn ghostwriting for a performance marketing founder
• Articles for Content-Whale clients across industries

How I work

Everything happens in writing. Send me notes, voice memos, call recordings or a rough draft. I send back a first draft, you mark it up, and we refine it until it sounds like you.

What every draft has to pass

• The one-sentence test: could someone outside your industry repeat the point back to you?
• Research first. Claims come with sources.
• Your voice, not mine.

Tell me what you're building → Contact me