Built for AI is North Highland's most recent flagship campaign. I worked alongside our CEO to write and polish this perspective, then partnering with Design & Digital teams to turn it into an engaging experience with a full social strategy.

A three-part series of POVs unpacking why traditional org structures break under AI and how to redesign work for it. Owned positioning, narrative, and content architecture.

This guide was created with insights from RILA LINK 2025. It presents key trends in the retail supply chain, namely how top performers use human-centered strategies to maximize tech ROI, avoid markdowns, and drive lasting efficiency gains.

Built a gated executive guide with North Highland's financial services and M&A leaders. Tactical advice for banking and wealth management C-suites turning post-merger vision into measurable value during the critical months after deal close.