A foundational guide for Switch Research to establish its brand style and tone of voice.

You've probably heard about SMART goals, right? Well that is a brilliant framework for setting goals, but I actually think there's a lot that it misses out. The SMART system, in case you didn't know, encourages you to set Specific, Measurable,…

It's so easy to let the days fly by. Then the weeks, the months, and suddenly it's September and where are you? Exactly where you were 9 months ago. Yikes. That was a bit of tough love so early on in the post! But it's true - it's so easy to let time…

Just as self-care can be productive, actually getting your work done can be a form of self-care too. I love this idea, and before I get started I want to point you towards Grace Beverley's book Working Hard, Hardly Working, which defines this idea so…

You probably think self-care is taking a break, having an easy time off and letting all your responsibilities go, right? Wrong! Well, not entirely wrong. But self-care is so much more than that. It's about taking time to recharge and reset so that we…

It's officially autumn, which means dry leaves, candles, cozy sweaters and pumpkin spiced lattes! I firmly believe that we should all be taking a break of some sort every single day, and Autumn is one of my favourite seasons to maximise these breaks…

When you're busy making products and managing your Etsy shop it can feel like a never-ending to do list. And while yes, running a biz can feel a bit like that.... there are a few things you can do to make it easier! One big one is adding routine. By…

Choosing a name for your business is a big deal. It can feel like such a big deal that you get so overwhelmed and end up not choosing anything! But there are simple things you can do to make the process easier. Here are some things to consider when…

Even without any design experience! Coming up with ideas for digital products is a huge time-sucker. You've got to brainstorm ideas, research the market, and then actually design the thing! And for a lot of people without design experience it never…

There's no easy way to say this... but you're running out of time if you want to set up and see the sales roll in over Christmas! If you're still unsure about whether or not to open your own digital products store on Etsy, here are five reasons why…

Designing digital products can be either a creative joy, or a design nightmare. With the right tools, you're far more likely to experience the first! Some take more of a learning curve than others, but more often than not, if you're taking the time…

Hey there, crafters and makers! 🎨 If you're a handmade seller, you know that time equals money. Every single handcrafted item you make takes time and resources, and there's a limit to how much you can physically produce. It's a struggle, right? 😓…

There are so many great writing podcasts out there now that it’s easy to find a whole wealth of expertise specific to your writing style. I’ve found that they’re a great way to start the day and inspire me to sit behind the keyboard and start…

Mr Phillip Beardwell, prosecuting, said police went to the 30-year-old’s previous home in Rockall Way, The Rock, following reports that cannabis was being grown there. He said officers found 20 harvested cannabis plants in plant pots. The court was…

A burglar who broke into a house near Telford and stole a string of items - including a laptop which had "priceless and irreplaceable" photos on it of a teenage girl's late grandmother - has been handed a suspended prison sentence. Gavin Hope…