Chinese maker Oppo’s bid to crack NZ’s smartphone duopoly

Chinese maker Oppo’s bid to crack NZ’s smartphone duopoly
Oppo New Zealand managing director Morgan Halim shares insights on the challenger brand. (Image: Oppo)

Chinese smartphone maker Oppo is making an assertive play to shake up the $1.3 billion smartphone market in New Zealand, aiming to disrupt the long-standing duopoly of Samsung and Apple with a mix of tech innovation and brand-building efforts.In this week’s episode of The Business of Tech podcast, Oppo New Zealand managing director Morgan Halim shares insights on how the challenger brand, which claims around 10% of the local market, is reimagining what Kiwi consumers can expect from their devices.Taking on a cosy duopoly“We started...

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