Peter Griffin: Apple has quietly admitted it can’t win a critical technology race

Outsourcing the heaviest AI lifting to Google looks pragmatic. It buys Apple time to see how the generative AI market shakes out. Photo / Getty Images
Outsourcing the heaviest AI lifting to Google looks pragmatic. It buys Apple time to see how the generative AI market shakes out. Photo / Getty Images

Apple’s decision to pay for Google’s Gemini artificial intelligence models to power new “Apple intelligence” features on the iPhone and other devices is, on the face of it, a concession that it has failed in its own generative AI efforts. For a company that built its brand on owning the