Mureji Fatunde-Iloeje is an academic and writer interested in companies, industries, and consumers. In her research, she uses data to study how organizations make decisions to meet societal and consumer needs. Her writing, which has appeared in Bloomberg, WIRED, and MIT Technology Review, explores science, business, and economic topics through a human lens. Her current focus areas include climate and the energy transition, social and economic policy, and the modern consumer experience.