A collection of reported features, personal essays, and service journalism exploring health, food, culture, the outdoors, and the human stories behind them.

Ebooks and other assets offered as free downloads to attract qualified leads, grow my clients' email lists, and initiate personalized nurture sequences. Each piece was written, designed, and strategically implemented to turn expert insight into engaging, conversion-ready content.


Landis and Katrina, the husband and wife duo behind Salado Outdoors, wanted a lighthearted about page to welcome curious customers to their growing family. Here's what we created.

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Salado Outdoors 'Meet the Fam' Page

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