A brief case study about Lululemon's use of AWS for building a worldwide portal network for yoga studios based on an interview I did on behalf of IT World Canada

I generated an overview video based on my resume with Notebook.LM to highlight my experiences and achievements.

Strategic initiatives like fleet electrification are becoming key to corporate sustainability programs, which are critical to meeting stakeholders’ expectations, including employees, customers, investors, and regulators.

Your customers care about sustainability and social impact – and they're voting with their wallets. Over 70% of Canadian consumers will pay more for sustainable products and services, while globally, more than 71% consider social factors before makin

What is ContentOps? Read this article to discover the frameworks, benefits, and strategies for transforming your content operations in the AEO and LLM era.

Content marketing challenges like poor user experience, boring content, and AI slop can disrupt buyer journeys. All problems the Cloudworker can help you solve.

A dealership welcome book offering discounted products and services to clients taking delivery of new vehicles

The State of Sustainable Fleets report found that leading companies, including IKEA, Walmart, and Nike, are working with their carrier partners to reduce supply chain greenhouse gas (GHG) emissions in response to consumer demand and regulatory

Yesterday, I learned that preparing to launch a new brand is a lot like an audition or a job interview. I was talking to a marketing executive at an established firm about an upcoming subsidiary brand launch. They are working on defining how to

According to Forbes data, there were 20,868 fatal collisions involving passenger cars, 20,566 involving light trucks, and 4,842 involving large trucks in 2020. What are the leading causes of these accidents? Speeding, distracted driving, and running

Sales enablement content unlocks the true potential of your SaaS sales team. Align it with your training schedule and exceed your revenue goals.

How do I use Generative AI in my content marketing workflows? I am glad you asked. I default to my clients' policies. Otherwise it's my virtual assistant.

Becoming a content engineer is best way to generate enough authoritative content to be discovered and build credibility without sacrificing quality.

I'm sharing my approach to sales pipeline management today — what it is, why it matters, and the practical steps I take to build, review, and refine it.

In this article, you’ll learn proven, practical objection-handling strategies you can use in your business development tactics.

A strong close to your sales email can be the key to opening up new opportunities. Discover tactics for ending a sales email and top closing statement templates.

Learn what a sales pipeline is and discover the seven basic stages and why each of them matters to your bottom line.

I managed the production of this whitepaper to demonstrate how Geotab validate its patented curve logging methodology. It was a strategic project for Geotab partners, customers, and prospects.

In this post, I’ll share my best practices for sales introduction emails and then walk you through tried-and-true templates that will get your emails opened.