DCCM Academy is a bespoke training academy for aesthetic injectors led by Tara Delle Chiaie, DNP, MSN, FNP-BC, APRN.
Her small website focuses on compelling blog content to drive organic traffic.
Key components of the content strategy for DCCM Academy's new website included:
- Keyword research
- Analyzing SERP competitors
- Creating content that connects
- Adding schema markup
- Internal linking optimization
- Optimizing on-page elements
- Finding and fixing basic SEO issues
Results
The site began seeing steady traffic improvements and then a burst of momentum. Monitoring and adjusting content as traffic changed is crucial to ensuring a successful trajectory. I caught an indexing issue that came from an outside stakeholder in February and work with SEO and website development specialists to bring traffic back up.
