How a content strategy starting in April 2023 increased Laser Doc's website traffic 750% YOY.
Dermatology Laser Center Company Overview
Dr. Snyder, the Laser Doc, is a nationally and internationally recognized dermatologist and cosmetic laser surgeon. With over 30 years of experience, he treats patients for a variety of cosmetic and medical dermatologic conditions.
SEO & Content Strategy Objectives
Laser Doc has an old, deep website with many pages that have dated SEO practices. Focusing on their laser and body contouring treatments is a top priority. But another crucial objective from an SEO perspective was to clean up old pages no longer (if ever) driving traffic and shift the target location to a larger market.
Some of the main strategies implemented include:
- Local and national keyword research
- Primary, secondary, and longtail keyword usage
- Identifying organic search competitors
- High-quality, original content for readers and search engines
- Compelling title tags and meta descriptions
- Descriptive URLs
- Image optimization
- Header schema
- Linking strategy (internal and external)
- Proper website architecture
- Topic clusters
- Uncovering and addressing poorly performing pages
I worked with the marketing agency that promotes the Laser Doc brand to audit existing organic content. The content strategy integrates new copy and freshens dated pages. It aligns business goals: connecting with, educating, and retaining potential med spa clients while implementing best practice SEO.
Results
Laser Doc's content grows in credibility by demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) and implementing best SEO practices.
