I reviewed, optimized and edited existing content to make sure it followed best practices for SEO and aligned with our current business goals, with a priority on content that had high organic traffic and supported key revenue driving products. I also worked with our UX designer to create 7 template styles that would help drive engagement and look great with our recent rebrand. All articles in the learning center were either written or edited by me, including choosing imagery to drive clicks to products. The result was 15-20% increased AOV from customers who consumed content from our knowledge hubs vs. those who did not. Explore here: www.americanmeadows.com/content/wildflowers
Wildflower Learning Center
