My (Julie Poucher Harbin) active communications role at the Duke Islamic Studies Center — which was supported, in part, by the Carnegie Corporation of New York as part of the Transcultural Islam Project — included writing press releases and newstips for Duke Today/Duke Central Communications Team distribution and attending weekly university-wide rapid response meetings. I also wrote a few 'press releases' for Duke Cancer Institute, which were not distributed directly to the press, but shared broadly on social media and with our extra-institutional partners (trades, professional associations, other universities), various Duke departments and the Duke community, and the Duke 100 website calendar (one of these).