Ad insight — Contrast creates interest.

There aren’t two groups more different than supermodels in London and dads in Ohio.

Yet this ad helped put New Balance back on the map.

Three takeaways:

1. Be different, not better.

2. Make it simple to make it memorable.

3. “The best ideas come as jokes.” — Ogilvy

PS. We put together a list of 10 of the best ads we've ever seen + why they work so well.

Snag that here → https://lnkd.in/eF8qCtNg