If you're a marketing lead who has invested in TikTok influencers and haven't seen the results you were hoping for, here are some possible causes...

- Choosing the wrong influencer(s) or not casting a wide enough net

- Not having a "content activation idea" prior to contracting (integrating your brand with content that is already working on an influencer's page)

- Creating content that is bottom of the funnel when it should be top of the funnel