Our data shows audiences prefer social content driven by brand personality. Plus, 34% prefer videos that are authentic and less produced.

Does this resonate with the engagement you're seeing and how you're approaching your branded social content?

We recommend these three ways to create more entertaining social content:
1️⃣ Lead with personality: Go beyond having a strong voice and tone. Put a face to your brand, and rely on creators as needed.
2️⃣ Be Real: Embrace lo-fi/social-first, stop showing up perfect and work to humanize your brand. If the TSA can do it, your organization can too.
3️⃣ Optimize for shareability: Tap into specific communities, "universal truths" for your audience and help foster a sense of belonging.

What're your thoughts? What resonates, or doesn’t, for you and your team?