“Don’t waste the rest of your time here worrying about other people… it will keep you from doing anything useful.” – Marcus Aurelius. The other day, someone accused me of not having an abundant mindset. They didn’t say it to me, of course—they said…
Jan 13 25January 13, 2025
Article at Jeff's Blog
The general store in Sierra City is a destination for weary hikers who stumble the mile and a half down Highway 49 from the Pacific Crest Trail. They arrive tired and dusty and ready for food—any food that doesn’t come in a pouch with rehydration…
Jun 04 24June 04, 2024
Building a signature program creates a repeatable process that allows you to consistently deliver transformation to your customers while reducing your delivery cost. Get the Signature Program workbook. 1. Understand your perfect customer and how they…
May 18 24May 18, 2024
Imagine a situation where you set your price, and you expect to keep this price over time. If this is an attractive niche and you make good money, you will eventually attract competition. All else equal, this can bring down your price because if…
We’ve been trying to figure out this AI thing for about a year now. A mere 12 months ago, none of us knew what a Large Language Model (LLM) was, not to mention a Generative Pre-trained Transformer (the GPT part of ChatGPT. (Yes, I looked it up. Now…
Nov 11 23November 11, 2023
The world seems to be very confused about search engine optimization. You can spend a fortune on programs and services to help you identify keywords, stuff your blog post full of them, define your tags, and create technical mastery. Which is all…
Nov 10 23November 10, 2023
In 1930, John Maynard Keynes predicted that technological change and productivity improvements would lead to a 15-hour workweek. He wondered what we would do with our time. It turns out that he has been pretty close in terms of productivity growth.…
With all due respect to subject line generators, 101 subject line lead magnets, and copywriters with great open rates… getting someone to open an email is essential, but the content is where the action is. Most content falls short. We’ve found that…
Sep 29 23September 29, 2023
Article at Active Campagin Blog
The world seems to be very confused about search engine optimization. You can spend a fortune on programs and services to help you identify keywords, stuff your blog post full of them, define your tags, and create technical mastery. But technical…
Aug 07 23August 07, 2023
Hinrich Baller was a successful architect in Berlin. I say “was,” not because he’s dead (he’s very much alive) but because he isn’t architecting anything anymore. Architecting or not, if you run your business the way he did his architecting, you’ll…
Jul 28 23July 28, 2023
How Managing Average Customer Spend (Value) increases your bottom line
Jul 23 23July 23, 2023
The other day I was hit smack in the face with a copywriting mistake that I could have easily made. My mother always liked to do blind taste tests to see which product was better. Thanks to her efforts, I use cheap cottage cheese in Lasagna rather…
Apr 23 23April 23, 2023
You cannot grow your business without a niche or, in marketing-speak, an avatar, ideal client, persona, or any one of a thousand different terms that mean the same thing. Every single marketer will tell you that. Every marketing book starts with…
Mar 16 23March 16, 2023
I am sitting in my home office, gazing out my window trying to figure out how to introduce the concept of human-centric business. A robin is currently hopping along the grass strip, his mouth full of twigs, straw, or something. He is gathering…
Jan 08 23January 08, 2023
We often visit companies to review their operations and diagnose why things are not going as well as the business owners had thought. Invariably, everyone is busy with various tasks and working hard—but often, there is a wide gap between business and…
Apr 07 22April 07, 2022
Defining a niche is critical to building a business. You absolutely positively cannot market your business without defining your avatar. Fundamentally you sell transformation; transformation requires identifying whom you are selling to, and people…
Dec 11 21December 11, 2021
The one change everyone needed – a question of perception I had an interesting evening a while back with Marshal Goldsmith – a lecture that he gave to a group of professionals. He challenged us to think about what we might change in our life and…
Oct 23 21October 23, 2021
Pricing is hard, well, sort of. Economists will tell you that the price depends on the balance of supply and depend. If there is more demand for a product than there is supply, the price increases. The increase is the impact of more people bidding on…
May 24 21May 24, 2021
In this video I summarize the four stages of delegation: Here is a test, what do you see in this sentence: I use this in workshops all the time, and most people will point out the spelling flaw in the word “here,” which should be “hear.” I put this…
Oct 03 20October 03, 2020
What is Gotcha management? Gotcha Management is a passive-aggressive style of micro-management. Gotcha, managers sit back and wait for others to make mistakes. They either hide or don’t define what they want and, at the same time, demand loyalty to…
Oct 01 20October 01, 2020
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