Also, a formula for change.

Happy Wednesday,

Did you catch the Cracker Barrel kerfuffle?

They came up with a new logo, which, for some reason, upset a lot of people.

My daughter and I almost got kicked out of a cracker barrel once. We choked down the flavorless slop without incident but we couldn’t contain ourselves when we stumbled across gift shop lunacy: a last super snow globe.

It lit up.

Our laughter attracted some attention (we initially thought it was meant as a joke). Concerned, we skedaddled, rather than face a tar and feathering.

Apparently, Cracker Barrel patrons do not like change. Keep the food flavorless, the last super perpetually snowy, and don’t touch the logo.

But “nothing endures but change,” as Heraclitus mused some 2500 years ago.

And that was before the smartphone.

He didn’t even have e-mail.

Since the beginning of time, people have been commenting on the consistency and speed of change.

You can resist it or embrace it, but it’s going to happen.

In the words of Alan Watts:
“The only way to make sense of change is to plunge into it, move with it, and join the dance.”

I recently confronted some resistance in myself, and my unwillingness to let go because I valued more what I had than what I could have. You might be able to relate. I talk about it here:

Why the endowment effect will make you poor

Why the endowment effect will make you poor

The post also explains how to win the three-door game and why I will write less about business.

And in the interest of deliberate living, my challenge to you:

Choose one area of your life where change feels uncomfortable. Instead of fixing it, spend five minutes each day just observing it without judgment. At the end of the week, decide: will you resist, adapt, or leverage it?

Let’s discuss here.

Maybe you’ll just have to take a deep breath and accept a new logo.

Who knows?

Have a great week, my friends,

Jeff

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By Jeff Loehr · Launched 2 years ago

Writing on living a deliberate life, focused on building businesses rather than cabins by ponds. Content about strategy, life, and philosophy all building to being more deliberate and living a more amazing life.

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