Editorial and content leader with 15+ years driving high-impact, data-informed content strategies across health care, financial services, and B2B media. Proven track record of growing audience engagement, launching revenue-generating content products, and leading cross-functional teams. Expert in translating complex topics into compelling, accessible narratives that build brand authority and drive measurable business outcomes.

PROFESSIONAL EXPERIENCE

RISE & FRA Events, Charlotte, NC

Editorial Director September 2019–May 2026
Editor August 2018–September 2019

Directed editorial strategy and content development across digital platforms, email, social media, and industry events to support marketing, sales, and audience growth.

Drove 381% increase in article page views over three years through a data-driven editorial strategy leveraging daily content, social distribution, and newsletters
Improved newsletter engagement year over year; recently achieving a 14.21% open rate, 708 average clicks, and 5.54% click-to-open rate, strengthening audience retention and sponsor visibility
Launched new content offerings—including think tank and focus group executive summaries, white papers, corporate partner newsletters, and podcasts—creating new sponsorship and revenue opportunities
Developed and executed editorial strategies for in-person and virtual conferences, including speaker interviews, conference session previews, and live event coverage to drive attendance and engagement
Led collaboration across internal teams, sponsors, and freelance contributors to produce high-quality, multi-platform content aligned with business objectives

Freelance Writer and Editor, Beverly, MA March 2018–present

Provide editorial and content development services for health care and technology organizations.

Develop articles, reports, books, and online course materials for industry publications
Partner with clients to create clear, engaging content tailored to professional audiences

FierceMarkets, Washington, DC

Executive Editor July 2015-March 2018 Senior Editor May 2013-July 2015

Led editorial operations and content strategy for digital publications serving health care executives.

Managed editorial planning and execution for daily and weekly publications, including special reports and feature content
Supervised in-house staff and freelance contributors while overseeing editorial calendar and content quality
Developed webinars, eBooks, white papers, and custom content projects to support audience engagement and revenue
Leveraged analytics tools (Google Analytics, Parse.ly) to inform content strategy and optimize performance
Produced SEO-optimized content and managed social media distribution across LinkedIn, Twitter, and Facebook

HCPro, Inc., Danvers, MA

Associate Editorial Director May 2011-July 2012
Executive Editor August 2006-May 2011

Led editorial strategy, product development, and content operations within an $8M health care market.

Managed editorial teams and freelancers producing newsletters, books, online courses, and digital subscription products
Oversaw development of 60+ annual broadcast events, seven newsletters, multiple blogs, and new product launches
Created a virtual conference featuring 12 webcasts, generating strong attendee engagement and additional on-demand revenue
Partnered with the American Case Management Association to produce a bimonthly journal for 3,800 members
Co-led development and launch of new professional association and conference, contributing to strong product sales and engagement
Conducted customer research to redesign a web-based subscription product, improving user experience and value
Achieved operational efficiencies, delivering projects on time and under budget

EDUCATION

BA, cum laude, University of Massachusetts at Amherst

SKILLS

Editorial Strategy • Content Strategy • Thought Leadership • Content Development • SEO • Social Media Strategy • Audience Development • Analytics (Google Analytics, Parse.ly) • WordPress • Umbraco • Trello • Notion • Slack • Microsoft Teams • InCopy • Project Management • Budget Management • Cross-Functional Collaboration • Team Leadership • Quality Assurance

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Episode 32: Flex cards and SSBCI changes under the 2027 MA Final Rule