Profiles and testimonials developed as social proof and to provide signals for generative AI-based search.

Blog and sponsored content created to build brand, reputation, and organic traffic growth.

I've used my narrative know-how to guide the development of profile videos and to develop scripts for video ads. In conjunction with videographers, I've created interview questionnaires, shaped narrative flow and messaging, directed b-roll selection and visual sequencing, and provided post-production editorial oversight and creative direction.

Culture and business features published by The Advocate, The Daily Advertiser, and The Daily Iberian.

Developed to showcase alumni caliber as well as online program impact. 

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Touchdown: Former Ragin’ Cajun Opens New Doors Through Bachelor’s Online