<div dir="ltr"><div class="gmail_quote"><div class="gmail_attr" dir="ltr">From: <strong dir="auto" class="gmail_sendername">Lupe M. Rodríguez</strong> <span dir="auto">&lt;<a href="mailto:engage@latinainstitute.org">engage@latinainstitute.org</a>&gt;</span><br>Date: Wed, Aug 16, 2023 at 6:48 PM<br>Subject: Urgent Action Needed: The Fifth Circuit Court of Appeals Releases Devastating Ruling<br></div><br><br><div class="msg6041381184629027660"><u></u><div><span>The Fifth Circuit Court of Appeals wants to restrict access to mifepristone, a safe and effective medication used in medication abortion care for over two decades.</span><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%"><tbody><tr><td><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" align="center"><tbody>
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<table role="presentation" cellspacing="0" cellpadding="10" border="0" width="100%" class="m_6041381184629027660image_block m_6041381184629027660block-1"><tbody><tr><td class="m_6041381184629027660pad"><div align="center"><img width="210" src="https://images-production.authory.com/fddc03cf-c085-4b0f-805c-5b35f784b403/01d93f57-25ee-4bbe-b575-3f85aa7c8d0b/63260a50-4d29-11ef-b007-cf909c49f80e.jpg"></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>
<table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" align="center"><tbody><tr><td><table width="600.00" role="presentation" cellspacing="0" cellpadding="0" border="0" align="center" class="m_6041381184629027660row-content m_6041381184629027660stack"><tbody><tr><td width="100%" class="m_6041381184629027660column m_6041381184629027660column-1"><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" class="m_6041381184629027660image_block m_6041381184629027660block-1"><tbody><tr><td class="m_6041381184629027660pad"><div align="center"><a href="https://click.everyaction.com/k/68204652/422274166/587195673?utm_source=mifepristone-ruling-aug2023-eblast&amp;utm_medium=mifepristone-ruling-aug2023-eblast&amp;utm_campaign=mifepristone-ruling-aug2023&amp;utm_id=mifepristone-ruling-aug2023&amp;nvep=ew0KICAiVGVuYW50VXJpIjogIm5ncHZhbjovL3Zhbi9BVi9BVkxSSi8xLzQyODkwIiwNCiAgIkRpc3RyaWJ1dGlvblVuaXF1ZUlkIjogImYzMzNmYmVkLTg2M2MtZWUxMS1hM2YxLTAwMjI0ODMyZWI3MyIsDQogICJFbWFpbEFkZHJlc3MiOiAiZXJpbkB3aW5nby5ueWMiDQp9&amp;hmac=pf6Rw3v6Nyu6yqq-PNXz5_Wz3lRrUMFJ78-0DU1jJ-E=&amp;emci=87c45155-703c-ee11-a3f1-00224832eb73&amp;emdi=f333fbed-863c-ee11-a3f1-00224832eb73&amp;ceid=44757"><img alt="Urgent Action Needed: The Fifth Circuit Court of Appeals wants to restrict access to mifepristone, a safe and effective medication used in medication abortion care for over two decades." width="600" src="https://images-production.authory.com/fddc03cf-c085-4b0f-805c-5b35f784b403/01d93f57-25ee-4bbe-b575-3f85aa7c8d0b/62c573c0-4d29-11ef-b007-cf909c49f80e.png"></a></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" align="center" class="m_6041381184629027660row-3"><tbody><tr><td><table width="600.00" role="presentation" cellspacing="0" cellpadding="0" border="0" align="center" class="m_6041381184629027660row-content m_6041381184629027660stack"><tbody><tr><td width="100%" class="m_6041381184629027660column m_6041381184629027660column-1"><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" class="m_6041381184629027660paragraph_block m_6041381184629027660block-1"><tbody><tr><td class="m_6041381184629027660pad"><div><p>Dear Erin,<br><br>
We are outraged that the Fifth Circuit Court of Appeals wants to reinstate medically unnecessary restrictions on access to mifepristone, a safe and effective medication used in medication abortion care. This decision is wrong and if it goes into effect, puts politics and lies about mifepristone over the health and well-being of people who need abortion care.<br><br>
The courts do not speak for us. <strong>No court or politician should dictate who can have children, when, how many, or under what circumstances.</strong> At the National Latina Institute for Reproductive Justice, we will continue to organize and build power in Latino/x communities until we create a country with true reproductive freedom for all.</p><p>
<strong>We humbly ask for your support. Our goal is to raise 17 donations—one gift to represent our defiance of each of the 17 judges of the Fifth Circuit Court of Appeals.</strong></p><p>
<strong><a rel="noopener" href="https://click.everyaction.com/k/68204653/422274167/587195673?utm_source=mifepristone-ruling-aug2023-eblast&amp;utm_medium=mifepristone-ruling-aug2023-eblast&amp;utm_campaign=mifepristone-ruling-aug2023&amp;utm_id=mifepristone-ruling-aug2023&amp;nvep=ew0KICAiVGVuYW50VXJpIjogIm5ncHZhbjovL3Zhbi9BVi9BVkxSSi8xLzQyODkwIiwNCiAgIkRpc3RyaWJ1dGlvblVuaXF1ZUlkIjogImYzMzNmYmVkLTg2M2MtZWUxMS1hM2YxLTAwMjI0ODMyZWI3MyIsDQogICJFbWFpbEFkZHJlc3MiOiAiZXJpbkB3aW5nby5ueWMiDQp9&amp;hmac=pf6Rw3v6Nyu6yqq-PNXz5_Wz3lRrUMFJ78-0DU1jJ-E=&amp;emci=87c45155-703c-ee11-a3f1-00224832eb73&amp;emdi=f333fbed-863c-ee11-a3f1-00224832eb73&amp;ceid=44757">Your generous contribution will enable us to continue our work toward reproductive justice, challenging oppressive systems and advocating for comprehensive healthcare access.</a></strong><a rel="noopener" href="https://click.everyaction.com/k/68204654/422274168/-995298717?utm_source=mifepristone-ruling-aug2023-eblast&amp;utm_medium=mifepristone-ruling-aug2023-eblast&amp;utm_campaign=mifepristone-ruling-aug2023&amp;utm_id=mifepristone-ruling-aug2023&amp;nvep=ew0KICAiVGVuYW50VXJpIjogIm5ncHZhbjovL3Zhbi9BVi9BVkxSSi8xLzQyODkwIiwNCiAgIkRpc3RyaWJ1dGlvblVuaXF1ZUlkIjogImYzMzNmYmVkLTg2M2MtZWUxMS1hM2YxLTAwMjI0ODMyZWI3MyIsDQogICJFbWFpbEFkZHJlc3MiOiAiZXJpbkB3aW5nby5ueWMiDQp9&amp;hmac=pf6Rw3v6Nyu6yqq-PNXz5_Wz3lRrUMFJ78-0DU1jJ-E=&amp;emci=87c45155-703c-ee11-a3f1-00224832eb73&amp;emdi=f333fbed-863c-ee11-a3f1-00224832eb73&amp;ceid=44757"></a></p>
</div></td></tr></tbody></table><div> </div><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" class="m_6041381184629027660image_block m_6041381184629027660block-3"><tbody><tr><td class="m_6041381184629027660pad"><div align="center"><a href="https://click.everyaction.com/k/68204655/422274169/587195673?utm_source=mifepristone-ruling-aug2023-eblast&amp;utm_medium=mifepristone-ruling-aug2023-eblast&amp;utm_campaign=mifepristone-ruling-aug2023&amp;utm_id=mifepristone-ruling-aug2023&amp;nvep=ew0KICAiVGVuYW50VXJpIjogIm5ncHZhbjovL3Zhbi9BVi9BVkxSSi8xLzQyODkwIiwNCiAgIkRpc3RyaWJ1dGlvblVuaXF1ZUlkIjogImYzMzNmYmVkLTg2M2MtZWUxMS1hM2YxLTAwMjI0ODMyZWI3MyIsDQogICJFbWFpbEFkZHJlc3MiOiAiZXJpbkB3aW5nby5ueWMiDQp9&amp;hmac=pf6Rw3v6Nyu6yqq-PNXz5_Wz3lRrUMFJ78-0DU1jJ-E=&amp;emci=87c45155-703c-ee11-a3f1-00224832eb73&amp;emdi=f333fbed-863c-ee11-a3f1-00224832eb73&amp;ceid=44757"><img alt="Donate now to take a stand" width="600" src="https://images-production.authory.com/fddc03cf-c085-4b0f-805c-5b35f784b403/01d93f57-25ee-4bbe-b575-3f85aa7c8d0b/62c4fe90-4d29-11ef-b007-cf909c49f80e.png"></a></div></td></tr></tbody></table><div> </div><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" class="m_6041381184629027660paragraph_block m_6041381184629027660block-5"><tbody><tr><td class="m_6041381184629027660pad"><div><p>
We cannot emphasize enough the urgency of this situation. Our fight to protect reproductive rights and secure access to healthcare has become even more critical. If this ruling goes into effect, it would disproportionately affect Latinas/xs, exacerbating the disparities and injustices already faced by our communities. It is imperative that we come together and take action.</p><p>Your donation will help us:</p></div></td></tr></tbody></table>

<table role="presentation" cellspacing="0" cellpadding="10" border="0" width="100%" id="m_6041381184629027660list-r2c0m5" class="m_6041381184629027660list_block m_6041381184629027660block-6"><tbody><tr><td class="m_6041381184629027660pad"><div><ul start="1"><li>
<strong>Amplify the voices of Latinas/xs</strong>, sharing their stories and experiences to humanize the impact of reproductive healthcare restrictions and fight against harmful stereotypes.</li><li><strong>Mobilize our communities</strong> through grassroots organizing, empowering individuals to engage in critical conversations and advocate for their reproductive rights.</li><li>
<strong>Provide vital resources and education</strong> to ensure accurate information about reproductive healthcare options reaches those who need it most.</li><li><strong>Advocate for policy changes</strong> that prioritize the health and autonomy of all individuals, challenge oppressive systems, and remove barriers to achieve true reproductive freedom for all.</li></ul></div></td></tr></tbody></table><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" class="m_6041381184629027660paragraph_block m_6041381184629027660block-7"><tbody><tr><td class="m_6041381184629027660pad"><div><p>
We must not allow this ruling to deter us. Join the Latina Institute today, and help us build a world where every person has equal access to the healthcare they need and deserve.<strong><br><br>
<a rel="noopener" href="https://click.everyaction.com/k/68204656/422274170/587195673?utm_source=mifepristone-ruling-aug2023-eblast&amp;utm_medium=mifepristone-ruling-aug2023-eblast&amp;utm_campaign=mifepristone-ruling-aug2023&amp;utm_id=mifepristone-ruling-aug2023&amp;nvep=ew0KICAiVGVuYW50VXJpIjogIm5ncHZhbjovL3Zhbi9BVi9BVkxSSi8xLzQyODkwIiwNCiAgIkRpc3RyaWJ1dGlvblVuaXF1ZUlkIjogImYzMzNmYmVkLTg2M2MtZWUxMS1hM2YxLTAwMjI0ODMyZWI3MyIsDQogICJFbWFpbEFkZHJlc3MiOiAiZXJpbkB3aW5nby5ueWMiDQp9&amp;hmac=pf6Rw3v6Nyu6yqq-PNXz5_Wz3lRrUMFJ78-0DU1jJ-E=&amp;emci=87c45155-703c-ee11-a3f1-00224832eb73&amp;emdi=f333fbed-863c-ee11-a3f1-00224832eb73&amp;ceid=44757">Donate now to take a stand against this harmful ruling.</a> </strong>Your donation will be a symbol of resilience and resistance, sending a resounding message that reproductive rights are non-negotiable.&nbsp;</p></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" align="center" class="m_6041381184629027660row-4"><tbody><tr><td><table width="600.00" role="presentation" cellspacing="0" cellpadding="0" border="0" align="center" class="m_6041381184629027660row-content m_6041381184629027660stack"><tbody><tr><td width="100%" class="m_6041381184629027660column m_6041381184629027660column-1"><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" class="m_6041381184629027660button_block m_6041381184629027660block-1"><tbody><tr><td class="m_6041381184629027660pad"><div align="center">
<a href="https://click.everyaction.com/k/68204657/422274171/587195673?utm_source=mifepristone-ruling-aug2023-eblast&amp;utm_medium=mifepristone-ruling-aug2023-eblast&amp;utm_campaign=mifepristone-ruling-aug2023&amp;utm_id=mifepristone-ruling-aug2023&amp;nvep=ew0KICAiVGVuYW50VXJpIjogIm5ncHZhbjovL3Zhbi9BVi9BVkxSSi8xLzQyODkwIiwNCiAgIkRpc3RyaWJ1dGlvblVuaXF1ZUlkIjogImYzMzNmYmVkLTg2M2MtZWUxMS1hM2YxLTAwMjI0ODMyZWI3MyIsDQogICJFbWFpbEFkZHJlc3MiOiAiZXJpbkB3aW5nby5ueWMiDQp9&amp;hmac=pf6Rw3v6Nyu6yqq-PNXz5_Wz3lRrUMFJ78-0DU1jJ-E=&amp;emci=87c45155-703c-ee11-a3f1-00224832eb73&amp;emdi=f333fbed-863c-ee11-a3f1-00224832eb73&amp;ceid=44757"><span><span>DONATE NOW</span></span></a>
</div></td></tr></tbody></table><div> </div><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" class="m_6041381184629027660paragraph_block m_6041381184629027660block-3"><tbody><tr><td class="m_6041381184629027660pad"><div><p>Thank you for your unwavering support and commitment to reproductive justice. Together, we will stand strong and create a future where reproductive freedom knows no bounds.</p><p><br></p><p>In solidarity,</p><p><strong><br></strong></p><p>
<strong>Lupe M. Rodríguez</strong><br>Executive Director<br>National Latina Institute for Reproductive Justice</p></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" align="center"><tbody><tr><td><table width="600.00" role="presentation" cellspacing="0" cellpadding="0" border="0" align="center" class="m_6041381184629027660row-content m_6041381184629027660stack"><tbody><tr><td width="100%" class="m_6041381184629027660column m_6041381184629027660column-1"><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" class="m_6041381184629027660block-1"><tbody><tr><td class="m_6041381184629027660pad"><div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" align="center"><tbody><tr><td><table width="600.00" role="presentation" cellspacing="0" cellpadding="0" border="0" align="center" class="m_6041381184629027660row-content m_6041381184629027660stack"><tbody><tr><td width="100%" class="m_6041381184629027660column m_6041381184629027660column-1"><div class="m_6041381184629027660block-1"> </div><table role="presentation" cellspacing="0" cellpadding="5" border="0" width="100%" class="m_6041381184629027660social_block"><tbody><tr><td class="m_6041381184629027660pad"><div align="center"><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="260px" class="m_6041381184629027660social-table"><tbody><tr><td><a href="https://click.everyaction.com/k/68204658/422274172/1234131830?nvep=ew0KICAiVGVuYW50VXJpIjogIm5ncHZhbjovL3Zhbi9BVi9BVkxSSi8xLzQyODkwIiwNCiAgIkRpc3RyaWJ1dGlvblVuaXF1ZUlkIjogImYzMzNmYmVkLTg2M2MtZWUxMS1hM2YxLTAwMjI0ODMyZWI3MyIsDQogICJFbWFpbEFkZHJlc3MiOiAiZXJpbkB3aW5nby5ueWMiDQp9&amp;hmac=pf6Rw3v6Nyu6yqq-PNXz5_Wz3lRrUMFJ78-0DU1jJ-E=&amp;emci=87c45155-703c-ee11-a3f1-00224832eb73&amp;emdi=f333fbed-863c-ee11-a3f1-00224832eb73&amp;ceid=44757">
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<br>United States</p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%" align="center"><tbody><tr><td><table width="600.00" role="presentation" cellspacing="0" cellpadding="0" border="0" align="center" class="m_6041381184629027660row-content m_6041381184629027660stack"><tbody><tr><td width="100%" class="m_6041381184629027660column m_6041381184629027660column-1"><table role="presentation" cellspacing="0" cellpadding="10" border="0" width="100%" class="m_6041381184629027660block-1"><tbody><tr><td class="m_6041381184629027660pad"><div><div><p>
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<h2><strong>Task:</strong></h2>
<p>The Latina Institute knew that the Fifth Circuit Court of Appeals would release a ruling on mifepristone in the summer of 2023. <strong>The development team urgently tasked us with creating two rapid-response emails with a drip follow-up: one in light of a positive ruling and one in light of a negative ruling.</strong> The goal was to have the copy for both situations pre-approved by the executive director to disseminate it as soon as a ruling was issued.</p>
<p>I wrote the copy for both ruling situations from the executive director's voice and submitted it to the Latina Institute team in three hours. The ED and policy team made minor edits and approved it the following day.</p>
<p>I created the hero assets in Canva, using a deep red to create an immediate sense of urgency.</p>
<p>I set up the <a rel="noopener noreferrer" href="https://www.latinainstitute.org/defend-safe-abortions/">campaign landing page</a> in WordPress, using the same email language and visuals.</p>
<p>When a ruling was issued in August, my colleague and I quickly sent last-minute email previews to the Latina Institute team, and the policy team made last-minute adjustments.</p>
<p>Due to our preparation, the email was sent just over an hour after we received news of the ruling.</p>
<h2><strong>Result:</strong></h2>
<p><strong>This email received the most donations from a Latina Institute fundraising email we had ever worked on, 25% more than the second-best performing email.</strong> This was due to our preparation, strong copy, tact, and strategy for creating a sense of urgency.</p>
<ul><li><strong>CRM: </strong>EveryAction</li><li><strong>Design:</strong> Canva</li><li><strong>Landing Page:</strong> WordPress</li></ul>
<p><br></p>


Erin Baright

Urgent Action Needed: The Fifth Circuit Court of Appeals Releases Devastating Ruling

Task: The Latina Institute knew that the Fifth Circuit Court of Appeals would release a ruling on mifepristone in the summer of 2023. The development team urgently tasked us with creating two rapid-response emails with a drip follow-up: one in light…

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Urgent Action Needed: The Fifth Circuit Court of Appeals Releases Devastating Ruling