Optimizing for AI search is, in many ways, similar to traditional search engine optimization (SEO). You still need to identify keywords, track metrics, and understand where your competitors stand in search results. But you also need access to the right generative engine optimization (GEO) tools, which may not be the same as your standard SEO tech stack.

In this guide, I’ll walk through seven reliable tools that you can use to track your competitors’ visibility in AI search. This way, you can get a good handle on how your site should improve…and where you might already be winning the AI search race.

1. Semrush AI Visibility Toolkit: Best for Freelancers and Agencies

The Semrush AI Visibility Toolkit allows you to analyze your competitors in several ways.

The AI Visibility report shows mentions by country, mentions by LLM, total citations, and more data about any website.

With this toolkit, you can:

See top competitors across answer engine results
Track your clicks, citations, and mentions in AI-generated answers
Run an AI visibility report to get a list of search term topic gaps
Explore each competitor’s standings, strengths, and weaknesses in large language model (LLM) search

And with the resulting information, you can:

Better understand how competitive you actually are in AI search results
Learn how frequently your competitors are being mentioned and cited by answer engines
Develop a content and optimization strategy to improve your AI search visibility

How Much Does the Semrush AI Visibility Toolkit Cost?

The AI Visibility Toolkit is part of every Semrush One subscription. Plan prices start at $165.17 per month when billed annually.

All Semrush One plans include an AI Visibility Toolkit license for one domain. If you have more sites you’d like to monitor, you can add them to your plan for $99 per domain, per month.

Why I recommend this: I love the flexibility that you get when using the Semrush AI Toolkit. As someone who works with a variety of different companies throughout the year, I like the ability to add and remove domains as needed without paying a steep cost annually for more licenses than I’ll use.

2. Ahrefs Brand Radar: Best for Ahrefs Users

Ahrefs Brand Radar takes the platform’s SEO tools and adjusts them to focus on LLM search.

When using Brand Radar, you can see:

Your top competitors in AI search results
If your competitors have more AI mentions than you
How many websites link to or mention your brand
How frequently your brand is mentioned in YouTube video titles and descriptions

Tip: Knowing how your brand, or a competitor's, is mentioned across other websites is important. Just as backlinks support good SEO, mentions on other websites (even if not linked) can influence how LLMs perceive and reference your brand.

You can toggle the Brand Radar results between several different AI search products, too, including:

AI Overviews
AI Mode
ChatGPT
Perplexity
Copilot
Gemini

Brand Radar has a lot of similarities with Semrush, which makes sense as Ahrefs is another well-established SEO tool. Ultimately, I think either tool is a good choice for assessing brand visibility. Semrush’s additional domain-specific AI visibility tools are very well suited to agencies, though, while Ahrefs’ tool is a good fit for individual brands already using the platform for broader SEO research.

How Much Does Ahrefs Brand Radar Cost?

You can access Brand Radar with a paid Ahrefs account at the Lite tier or higher. Plans start at $108 per month when billed annually.

Why I recommend this: Like Semrush, Ahrefs is a reliable platform for SEO data. If you’re already using Ahrefs or like the platform’s interface, then Brand Radar is a good choice. (Check out our full comparison of the AI Visibility Toolkit vs. Band Radar to learn more.)

3. OtterlyAI: Best for Small Budgets

OtterlyAI is an AI brand visibility platform that shows you how your site stacks up against competitors in answer engine results.

Like some of the other AI visibility platforms on this list, OtterlyAI helps you identify competitors in AI search based on your brand and industry. You can use the competitor tool to track who’s getting the most mentions and citations across different LLMs.

Where OtterlyAI really stands out is in its prompt research tool. You can generate lists of possible AI prompts based on a:

Domain
Industry
Keyword

These lists include volume and search intent information, so they feel similar to the traditional SEO keyword reports you get from Semrush or Ahrefs. If you add some of the prompts to one of your domain and competitor analysis reports, you’ll see information about:

Competitor mentions and citations
Your mentions and citations
Each competitor’s average position in LLM search results

How Much Does OtterlyAI Cost?

OtterlyAI plans start at $29 per month.

Why I recommend this: Otterly offers a more affordable entry-level plan than many AI tracking tools. This makes Otterly a good option for people who are just starting out with AI visibility tracking, or for small marketing teams and freelance projects without heavy analysis needs.

4. Waikay: Best for Content Strategists and Writers

Waikay is a unique AI competitor monitoring tool. Rather than showing you how your competitors stack up against you in search results, Waikay lets you see how well an LLM knows both you and your competition.

To use Waikay, you’ll need to set up a project based on a domain (I suggest starting with your own) and add two competitors. You can either pick competitors that Waikay suggests based on your website, or manually add domains of your choice.

Waikay will then scan all three sites and return information about:

Each brand’s presence in LLM training data
Examples of what a particular LLM will say when prompted about a website
What information LLMs can glean by crawling each domain
The entities associated with your site by LLMs
How LLMs respond about your (or competitors’) websites in relation to specific topics

It’s easy to repeat this process for various groups of competitors, and you can even run a report using a competing site as the primary focus.

How Much Does Waikay Cost?

Waikay plans start at $69.95 per month, though the company periodically offers cheaper plans meant for freelancers and solopreneurs who don’t need to generate a high volume of AI visibility reports each month.

Why I recommend this: Waikay is the only tool I’ve found so far that tells me if a site is included in an LLM’s training data or not. Its content analysis is in depth, though not always 100% correct—so as with any AI-related tool, it’s important to still use your judgment. I also appreciate that Waikay includes information about Claude; many similar tools don’t.

5. Peec AI: Best for Large Enterprises

Peec AI is a tool for analyzing AI search analytics.

The Peec AI homepage shows a dashboard and says "AI search analytics for marketing teams."

You can enter both your brand and competitors to see:

Who has the most mentions and citations
The average sentiment expressed by LLMs about each brand
Typical placement in AI answers (similar to search engine results page rank)
What prompts cause answer engines to cite or mention different competitor websites

Like OtterlyAI, Peec AI shows you the search intent behind the different prompts that trigger mentions or citations for your brand and competitors.

Most users will be able to track their brand and competition across three answer engines. You can choose from a list that includes ChatGPT, Gemini, Perplexity, Copilot, and Google's AI Mode and AI Overviews.

Enterprise users, though, can get access to a much wider array of LLMs, including Qwen, Deepseek, and Claude. Enterprise customers can also track an unlimited number of LLMs.

How Much Does Peec AI Cost?

Peec AI plans start at $95 per month for businesses and $245 per month for agencies. Enterprise pricing is available upon request.

Why I recommend this: Peec AI is a good option for enterprise companies and very large agencies thanks to its inclusion of different AI models.

6. Kime: Best for Businesses in Europe

Kime is an AI visibility tool that's similar in many ways to Peec AI and OtterlyAI.

The Kime homepage says you can track, analyse, and improve your AI search presence with the tool.

You can use it to:

Find and track competitors
Evaluate what prompts are currently driving or likely to drive citations and mentions
Generate an action plan to improve AI responses about your brand vs. competitors

You can actually use Kime as both a research and project management tool. The app lets you assign team members tasks to help improve your AI search presence and ultimately overtake competitors in mentions or citations.

Many of Kime's suggestions are based on topic gap analysis, though, which you can do in Semrush. Kime simply provides suggestions to you, where Semrush's tool is more self-directed.

The most unique thing about Kime is its inclusion of Grok and Meta AI in the list of LLMs you can analyze. If you need to grow your brand's presence on social media, then Kime's data may be more helpful than what you can get from a standard AI visibility platform.

How Much Does Kime Cost?

Kime is headquartered in Denmark and its plans start at €127 per month (billed annually), which makes it a convenient choice for companies in Europe.

Why I recommend this: Many AI-related companies are based in the U.S., so Kime's European location is a good alternative for companies that want to be billed in Euros.

7. WorkDuo: Best for E-Commerce Companies

WorkDuo's AI analysis platform is focused on the agentic shopping process, making it a good choice for e-commerce brands.

The WorkDuo homepage says "be the software AI recommends."

When you use WorkDuo, you can see:

What products and brands are recommended by LLMs
The kind of intent that drives different product-focused prompts
Shifts in AI search trends
Competitors by industry, product, and region

Plus, if you use Shopify, you can sync data from your store to WorkDuo and conduct deeper analysis around your products and top competitors in LLM results.

Tip: You can use Exploding Topics Pro to monitor top e-commerce products and related search trends. Pair this information with the data you get from WorkDuo to have the best possible understanding of your market, competitors, and LLM sentiment now and in the near future.

How Much Does WorkDuo Cost?

WorkDuo uses per-project pricing, with options starting at $29 per month when billed annually.

Why I recommend this: WorkDuo's connection to Shopify and its product-focused tools will be increasingly useful for many brands as AI-powered shopping increases around the world.

Comparison of Leading AI Competitor Visibility Tools

	Useful for	Data From	Unique Feature	Cost
Semrush	Discovering competitors	ChatGPT, Perplexity, Gemini, AI Mode, AI Overviews	Includes data about local business results in answer engines	$99 per domain, per month (or get access with Semrush One)
Ahrefs	Tracking mention frequency	ChatGPT, Perplexity, Copilot, Gemini, AI Mode, AI Overviews	Shows data about non-LLM mentions that support good GEO	$108 per month and up (Billed annually)
Otterly	Tracking citation frequency	ChatGPT, Perplexity, Copilot, AI Overviews	Analyzes the volume and search intent for AI prompts	$29 per month and up
Waikay	Checking LLM training data	ChatGPT, Perplexity, Copilot, Claude Gemini, AI Overviews	Details which competitors appear in LLM training data	$69.95 per month and up
Peec AI	Tracking competitors on alternative LLMs	ChatGPT, Perplexity, Copilot, Gemini, AI Mode, AI Overviews, Qwen, Deepseek, Claude	Access to Deepseek and Qwen on enterprise plans	$95 per month and up
Kime	Running AI competitor analysis in European markets	ChatGPT, Perplexity, Copilot, Gemini, AI Mode, AI Overviews, Deepseek, Claude, Grok, Meta AI	Integration with social media-connected LLMs like Grok and Meta AI	€127 per month and up when billed annually
WorkDuo	Analyzing competitors in AI shopping searches	ChatGPT, Perplexity, Claude, Gemini, AI Mode, AI Overviews, Deepseek	Integration with Shopify for deeper product and competitor analysis	$29 per month and up when billed annually

Which Tool is Right for You?

I’ve tested a lot of AI visibility and competitor analysis tools; far more than are on this list. But the four tools named in this guide are the ones I am confident will work well for most people.

If you aren’t sure where to begin, I recommend choosing a tool like Semrush, which gives you both AI visibility data and traditional SEO metrics all in one spot. A subscription to Semrush One is the easiest way to do this—and you can try it out for free over the next two weeks using our exclusive coupon code.

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7 Leading Competitor AI Visibility Tools for 2026