A quick look at my best recent work across accounting, tax, and B2B tech.

Ongoing contract work for Thomson Reuters and SafeSend, a Thomson Reuters company: SEO blog content, product explainers, and tax update content for accounting and tax professionals.

This is an example collection that contains all your pieces except for content from social networks.

Blog posts and articles written under client bylines and brands, for tax-tech, accounting, and B2B software companies.

This collection includes magazines printed every other month with small businesses as the audience. These magazines are created for accounting firms within the Rightworks Academy to print and provide to their clients. In addition to publishing these magazines, the individual articles are placed on each Academy member’s website as fresh content that can then be shared.

In-depth guides and ebooks that educate buyers and earn search traffic over time.

Website and landing page copy built to rank, guide visitors, and turn interest into booked calls.

SEO-optimized blog content for accounting firms, tax-tech companies, and B2B software brands, written to rank and convert.

Email campaigns and newsletters that keep audiences engaged and moving toward a decision.

Emily Frels, founder of Frels Creative, writes SEO content, web copy, and LinkedIn thought leadership for accounting, tax, and B2B tech brands. Oxford comma and Georgia Bulldogs fan.

The content portfolio of Emily Frels

The ask: Create display ads that help promote brand awareness around Rightworks Academy, with a focus on common paint points accounting firms face.

The goals: Increase brand recognition and close new Academy memberships.

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Rightworks Academy campaign