Philosophy
My philosophy is simple: content that sparks that elusive 'AHA!' moment. I take a strategic, data-driven approach to content creation that helps businesses build credibility with their audiences.
Summary of Experience
- 4+ years of experience creating data-driven content across niches such as Business, Digital Marketing, Technology and Personal Development.
- Delivered over 200 top-ranking articles, increasing client traffic, credibility and authority.
Educational Background
- Monash University Australia: Bachelor of Business Science
- Specializations: Marketing and Management
Work Experience
Data & Insights Writer at Whop, a fast-growing social commerce platform that lets anyone create and sell access to a wide range of digital products.
02/2024 - Present
- Conducted thorough keyword, industry, and trend research to deliver data-rich articles that established the company’s credibility and thought-leadership.
- Leveraged SEO tools, E-E-A-T guidelines, and on-page strategies to produce actionable content that boosted search rankings, increased traffic and enhanced engagement.
Business, Marketing & Tech Writer at Business2Community, an independent online community sharing the latest news and insights on social media, marketing, branding, public relations, and more.
03/2023 - 12/2024
- Conducted extensive research (keyword, SERP, and market) and leveraged SEO tools, E-E-A-T guidelines, and on-page SEO strategies to create engaging, top-ranking content.
- Sourced and created images, charts, and tables that improved content readability, understanding and engagement.
- Updated, refreshed, and edited content to maintain its relevance, boosting search performance, page views and average time on-page.
Content Writer and Editor at Feel and Thrive, a community focused on exploring essential anchors for personal development.
03/2022 - 06/2024
- Created long-form articles and ebooks that established credibility and industry expertise in the Relationship and Personal Development space.
- Used various SEO tools, conducted keyword research, and SERP analysis to craft content that improved site rankings and increased reader engagement.
- Edited and refreshed content for enhanced SEO, increasing page views and overall engagement.
- Executed PR campaigns and link-building strategies via HARO and Qwoted to earn backlinks, and increase domain authority.
Co-founder & Content Specialist at Emily Dean Writes Pty Ltd, a content writing company delivering tailored copywriting and content solutions under white label agreements.
01/2020 - 01/2025
- Delivered blog articles, landing pages and other content assets for clients in digital marketing, food, finance, accounting, and SaaS sectors.
- Conducted keyword, marketing, SEO, and industry research to produce content that aligned with client strategy and increased online visibility.
- Used SEO principles and market insights to continually improve content performance and relevance across client campaigns.
Other Projects
Editorial Team Member at Teacher Writers a platform dedicated to helping a diverse range of clients with their content writing, editing and proofreading needs.
- Providing copywriting services to clients across multiple industries.
- Providing editing services to clients across multiple industries.
- Providing proofreading services to clients across multiple industries.
Expertise
- B2C Writing
- B2B Writing
- SEO
- Industry Research
- Marketing Research
- Proofreading
- Creating Briefs
- Creating style guides
- Fact-checking
- Data visualization
Software Knowledge
- CMS: WordPress and Ghost
- Project Management platforms: Trello and Click-Up
- Collaboration platforms: Teams and Slack
- Design, image editing and resource creation on Canva
- Surfer SEO, Wordmetrics, Ahrefs
- Google Workspace