Philosophy

My philosophy is simple: content that sparks that elusive 'AHA!' moment. I take a strategic, data-driven approach to content creation that helps businesses build credibility with their audiences.

Summary of Experience

4+ years of experience creating data-driven content across niches such as Business, Digital Marketing, Technology and Personal Development.
Delivered over 200 top-ranking articles, increasing client traffic, credibility and authority.

Educational Background

Monash University Australia: Bachelor of Business Science
Specializations: Marketing and Management

Work Experience

Data & Insights Writer at Whop, a fast-growing social commerce platform that lets anyone create and sell access to a wide range of digital products.

02/2024 - Present

Conducted thorough keyword, industry, and trend research to deliver data-rich articles that established the company’s credibility and thought-leadership.
Leveraged SEO tools, E-E-A-T guidelines, and on-page strategies to produce actionable content that boosted search rankings, increased traffic and enhanced engagement.

Business, Marketing & Tech Writer at Business2Community, an independent online community sharing the latest news and insights on social media, marketing, branding, public relations, and more.

03/2023 - 12/2024

Conducted extensive research (keyword, SERP, and market) and leveraged SEO tools, E-E-A-T guidelines, and on-page SEO strategies to create engaging, top-ranking content.
Sourced and created images, charts, and tables that improved content readability, understanding and engagement.
Updated, refreshed, and edited content to maintain its relevance, boosting search performance, page views and average time on-page.

Content Writer and Editor at Feel and Thrive, a community focused on exploring essential anchors for personal development.

03/2022 - 06/2024

Created long-form articles and ebooks that established credibility and industry expertise in the Relationship and Personal Development space.
Used various SEO tools, conducted keyword research, and SERP analysis to craft content that improved site rankings and increased reader engagement.
Edited and refreshed content for enhanced SEO, increasing page views and overall engagement.
Executed PR campaigns and link-building strategies via HARO and Qwoted to earn backlinks, and increase domain authority.

Co-founder & Content Specialist at Emily Dean Writes Pty Ltd, a content writing company delivering tailored copywriting and content solutions under white label agreements.

01/2020 - 01/2025

Delivered blog articles, landing pages and other content assets for clients in digital marketing, food, finance, accounting, and SaaS sectors.
Conducted keyword, marketing, SEO, and industry research to produce content that aligned with client strategy and increased online visibility.
Used SEO principles and market insights to continually improve content performance and relevance across client campaigns.

Other Projects

Editorial Team Member at Teacher Writers a platform dedicated to helping a diverse range of clients with their content writing, editing and proofreading needs.

Providing copywriting services to clients across multiple industries.
Providing editing services to clients across multiple industries.
Providing proofreading services to clients across multiple industries.

Expertise

B2C Writing
B2B Writing
SEO
Industry Research
Marketing Research
Proofreading
Creating Briefs
Creating style guides
Fact-checking
Data visualization

Software Knowledge

CMS: WordPress and Ghost
Project Management platforms: Trello and Click-Up
Collaboration platforms: Teams and Slack
Design, image editing and resource creation on Canva
Surfer SEO, Wordmetrics, Ahrefs
Google Workspace

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About Me

Lead Generation vs Lead Nurturing