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I translate complex AI concepts — agents, agentic workflows, machine learning, digital transformation — into clear, compelling content for enterprise and B2B tech audiences.

From market appraisal psychology to AI-powered agent tools, I write for the proptech brands helping estate agents win more instructions, nurture leads, and work smarter.

A specialist body of work covering stakeholder engagement strategy, software, GDPR compliance, and sector-specific communication — built with Tractivity over several years.

Rewards, recognition, wellbeing, payroll, and culture — I write for the HR and people-focused brands helping organisations build workplaces worth staying in.

Greenwashing, eco fatigue, waste legislation, sustainable supply chains — I help brands communicate their environmental commitments clearly and credibly, without the fluff.

Consumer-facing content covering group gifting, money pools, fundraising, and life's big moments — written to inform, reassure, and gently convert.

From warehouse tech to food waste reporting, I create content for the platforms helping retailers, logistics providers, and F&B businesses run leaner, smarter operations.

Wikis, onboarding guides, employee handbooks, Confluence — I help SaaS brands explain the value of getting knowledge out of people's heads and into systems that scale.

Lead scoring, customer retention, onboarding journeys, and survey design — content that helps B2B brands attract, convert, and keep the right customers.

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CEO Kerfuffle

Simon Whale

Five-star reviews deliver 77% more instructions for agents

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