I created the concept for this NC State Online airport campaign using interviews and stories I produced. It launched in RDU, was adapted for the alumni magazine, and featured throughout NC State’s athletic venues.

Wrote strategic feature stories that evolved into multi-channel marketing campaigns, including NC State airport advertising, athletic venue promotions, and university-wide brand initiatives reaching thousands of prospective students and alumni.

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NC State Online at RDU: Turning Student Stories Into a Regional Campaign