How to Ace Your Next Client Presentation

Top designers share tips on setting up your room (or your Zoom), the best visual aids, and other strategies for getting your clients’ stamp of approval

Mark Cunningham’s client presentation shows a range of options. “Put care into how you present,” he recommends. “It should be neatly organized.” Credit: Gabrielle Pilotti Langdon

A client presentation is a juggling act: A designer has to clearly lay out their vision, demonstrate command of the details, and convey passion—all without overwhelming their client. After all, a design vision is only as powerful as its pitch. AD PRO consulted industry advisers and practitioners on how they create and deliver a winning deck.