A data-driven approach to blog consolidation that delivered big results
When two blogs target the same audience, SEO takes a hit. See how we solved the problem.
Situation
When two blogs are battling for search rankings, the best way forward isn’t competition—it’s consolidation. At R+K, we faced this challenge firsthand. We published marketing insights on two blogs hosted on separate domains: one on rkconnect.com and one on marketingtofarmers.com. Since both blogs served the same audience, we were competing against ourselves for rankings and organic traffic. The solution? Merge both blogs under rkconnect.com while keeping and growing our SEO authority.
Solution
With the help of our SEO experts, we took a data-driven approach, starting with a deep dive into keyword research. We wanted to understand what was working, what wasn’t and where we had opportunities to grow. Armed with those insights, we mapped out a migration plan to move content from marketingtofarmers.com to rkconnect.com while preserving authority and ranking power. At the same time, we optimized content to push key pages higher in the search results.
Results
The results? A major SEO win.
260%
Increase In Organic Traffic Within Six Months
5
Keywords Ranking In 1st Or 2nd Search Engine Results
- Within a month, the newly combined blog hosted on rkconnect.com hit a higher organic peak than when the two sites were on different domains
- Keywords climbed from deep in search engine results to rank in the top five