Five years ago, Elon Musk mostly tweeted about his companies—plus memes and the occasional dad joke.

Today, he posts almost daily about political issues on X, the platform he acquired in 2022, and has thrown his support behind former President Donald Trump's campaign.

In total, as Musk ramped up his posting on the platform, his conversations mentioning common political keywords increased more than 200-fold.

Meanwhile, the share of his conversations mentioning business terms decreased.

Here’s how that happened.

When Elon Musk endorsed former President Donald Trump’s campaign in July, X was his megaphone to reach his almost 200 million followers. The endorsement not only made Musk one of Trump’s most influential supporters, but also represented a remarkable shift in his eagerness to weigh in on political debates compared with just a few years ago.

Musk posted about 13,000 times this year through the end of July—almost as much as in all of 2023. That’s about 61 posts a day, compared with nine in 2019.

Ben Warren

Elon Musk’s Hard Turn to Politics, in 300,000 of His Own Words