Arrangement of beauty products with prominent branding from various brands placed in a decorative display setup showcasing branding

We tested, you bought. Here, discover the bestselling items of the year.

If you’re nosy (like us) and dream about peeking inside a beauty lover's vanity—read on. We sifted through our most popular “best-of” lists of the year to uncover what you, our dear readers, have loved (and repurchased) the most. Unsurprisingly, you’ve got great taste.

When we see you resonating with product recommendations and shopping picks, it’s gratifying to know we've played a small role in helping you feel like your best self. Our whole purpose behind rigorously testing products is to help our readers upgrade their beauty routines and spend their hard-earned money wisely.

From a nourishing face moisturizer and a makeup-locking setting spray, to a multi-functional hair dryer and the chicest press-on nails, these are the products you bought in bulk this year.

Best Tinted Moisturizer: Tarte Maracuja Vegan Tinted Moisturizer

Tarte Maracuja Tinted Hydrator with sprigs of lavender awarded the 2025 Byrdie Readers Choice Award — Byrdie

Loved by our editors and readers alike, this tinted moisturizer from Tarte is truly the best in show. The lightweight, creamy consistency and smooth finish creates the perfect layer of buildable coverage, and it remains crease-free all day long. The formula—which has maracuja oil, hyaluronic acid, and aloe vera—moisturizes the skin, leaving it plump and glowy. If you’re looking for a complexion product that can illuminate your skin sans greasiness, we absolutely recommend this reader-loved option.

Best Setting Spray: Fenty Beauty You Mist Makeup-Extending Setting Spray

Fenty Beauty product displayed with award badge — Byrdie

An excellent setting spray is essential to a flawless base, and this one from Fenty delivers. The superfine mist settles into the skin beautifully without residue, hydrating and locking in your look for over 12 hours. It keeps your makeup resistant to sweat, humidity, and transfer, while also smoothing and nourishing your skin with the help of wild thyme extract. The formula is free of alcohol and fragrance, so it’s especially great for sensitive skin.

Best Lip Plumper: Dr. Dennis Gross DermInfusions Lip Treatment

A skincare ampoule from the 2025 Byrdie Readers Choice Awards displayed on a textured rock — Byrdie

This treatment-gloss hybrid from Dr. Dennis Gross is formulated with multiple types of hyaluronic acid and peptides to plump and hydrate your lips simultaneously. Even better: Moisturizing ectoin and bisabolol nourish chapped lips and heal dryness. We noticed a dramatic transformation just ten minutes after application, and we love that it also enhances your natural lip color, creating a subtle, juicy tint.

Best Face Moisturizer: La Roche-Posay Toleriane Double Repair Face Moisturizer

La RochePosay Toleriane Double Repair Face Moisturizer positioned on a stone with decorative leaves Byrdie 2025 Readers Choice Awards — Byrdie

This moisturizer makes the skin look as good as it feels—and it’s clear our readers agree. The formula features some of our favorite reparative and hydrating ingredients, including niacinamide, ceramides, and the brand’s signature thermal spring water, which helps protect and strengthen the skin barrier. It’s oil-free and noncomedogenic, so it won’t clog your pores or trigger breakouts on oily and acne-prone skin types.

Best Eye Cream: Ole Henriksen Banana Bright+ Eye Crème

Two jars of Ole Henriksen skincare cream stacked on stones with a Byrdie Readers Choice Award badge displayed — Byrdie

Dark circles are no match against this creamy, brightening eye cream from Ole Henriksen. With multiple ingredients to illuminate the skin and smooth crow’s feet, you’ll notice a more youthful undereye after a couple of weeks. Powered by a triple vitamin C complex, the formula also utilizes plant-based antioxidants and hardy orange extract to fade hyperpigmentation, leaving the skin glowing and even. The luxurious texture spreads easily and settles into the skin effortlessly—plus, the formula’s subtle yellow mineral pigments color-correct and conceal dark shadows. Kudos to the unscented and gentle formula, too, which is great for sensitive eyes and complexions.

Best Face Cleanser: Youth To The People Superfood Antioxidant Cleanser

Youth to the People cleanser on display with a white leaf and red background Byrdie 2025 Readers Choice Awards badge shown — Byrdie

Cleansers tend to be the unsung hero of multi-step skincare routines—but an effective face wash is truly the perfect base for serums and toners. This viral option from Youth To The People is packed with superfoods, including kale, spinach, and green tea, to nourish the complexion while washing away makeup, dirt, and other impurities. The lightweight gel texture transforms into a soft foam that cleanses without stripping the skin or leading to dryness. It’s a great option for sensitive skin, as it’s gentle enough to use twice daily without irritation. The brand’s sustainable efforts, including the recyclable glass packaging and accompanying refill, are just the cherry on top.

Best Deodorant: Native Deodorant

Native deodorant displayed on a textured stone sphere with a sprig of dried grass Byrdie Beauty Awards 2025 badge included — Byrdie

Deodorant isn’t the sexiest topic, but it is an essential beauty product that can make or break your entire routine. We’re pleased to say that this one from Native is popular for a reason. It utilizes baking soda and tapioca starch to keep your underarms dry and odor-free all day. The eucalyptus and mint scent is revitalizing, and it dries clear on the skin without any clumps or residue. When we tried it, we didn’t have to reapply as it kept us smelling good for hours on end.

Best Vitamin C Serum: SkinCeuticals CE Ferulic

Skincare product C E Ferulic by SkinCeuticals awarded in Byrdies 2025 Readers Choice Awards — Byrdie

A great vitamin C serum isn’t necessarily hard to come by, as the effective and powerful ingredient almost always provides results in high concentrations. But this one from SkinCeuticals is top of the line, according to our readers, editors, and dermatologists. You’ve probably heard the hype around this formula, and it’s definitely worth all the praise and more. It combines a 15% concentration of pure vitamin C, 1% vitamin E, and ferulic acid to protect the complexion against environmental free radicals, keeping the skin even and clear. The antioxidant-rich formula also helps treat signs of aging, soften fine lines and wrinkles, and maintain skin firmness.

Best Mineral Sunscreen: ISDIN Eryfotona Actinica Ultralight Mineral Sunscreen SPF 50+

Byrdie

ISDIN is one of the top leaders in the sunscreen space, so it’s no shock that their Eryfotona Actinica Ultralight Mineral Sunscreen SPF 50+ is our most-bought mineral sunscreen. The zinc oxide formula contains DNA Repairsomes that help minimize existing sun damage, while SPF 50+ and vitamin E protect skin from new sun damage—benefits fair game for all skin types. Readers and editors alike know how challenging it is to find an SPF that blends without leaving a white cast, but we all agree this product defies the odds. We love how it doesn’t pill around dry patches either.

Best Nail Strengthener: Orly Nailtrition Nail Growth Treatment

A branded nail polish on stacked stones with a Byrdie 2025 Readers Choice Awards emblem visible — Byrdie

If you want to smooth, moisturize, and brighten your natural nails, know that editors love Orly Nailtrition Nail Growth Treatment as much as readers do. Right away, it imparts a sheer, peachy tint that looks healthy and fresh—with time, the formula’s infusion of bamboo extract, organic hemp seed oil, green tea, and vitamin C repairs damage from gel and acrylics. We can attest that our nails are stronger and less prone to peeling or splitting—now, they’re more hydrated and grow quickly.

Best Press-On Nails: Chillhouse Nails

Box of Chillhouse Chill Tips nail wraps on display with foliage and award emblem in background — Byrdie

Chillhouse Nails made specialty nail art easily accessible and affordable—it’s why our readers bought in. But we believe the audience keeps coming back for more because of their fit, feel, and longevity. It’s hard to tell they’re even press-ons; they complement nail beds so effortlessly. You’ll truly forget you have them on because they’re so lightweight and actually last instead of popping off every few days.

Best Heat Protectant: Bumble and bumble. Heat Shield Thermal Protection Hair Mist

Hair protection product displayed elegantly with a 2025 Byrdie Readers Choice Awards label — Byrdie

One of the most beloved heat protectants we recommend is Bumble and bumble’s Heat Shield Thermal Protection Hair Mist. It’s a Byrdie favorite because it shields hair from heat damage while minimizing frizz, improving elasticity, and even providing UV protection. Our team and readers both attest to this mist transforming hair to be more hydrated, shiny, and smoother—some even say their waves are more defined.

Best Shampoo & Conditioner: Amika Normcore Hydrating Shampoo and Conditioner

Amika Normcore Signature Shampoo and Conditioner with Byrdie 2025 Readers Choice Awards emblem — Byrdie

Struggling with dehydrated, limp hair? Akin Byrdie readers have purchased the Amika Normcore Hydrating Shampoo and Conditioner repeatedly. It’s a nourishing formula made with coconut acid to remove buildup and add shine, and sea buckthorn, which is rich in omega-7 fatty acids for added moisture. The people have spoken: This duo is the best way to banish flyaways and dullness once and for all.

Best Dry Shampoo: Briogeo Dry Shampoo Puff

Briogeo product displayed on stone slabs with a Byrdie 2025 Readers Choice Awards emblem in the background — Byrdie

It’s essentially unspoken at this point: Dry shampoos are pivotal to one's weekly hair routine. What we will spotlight is how the masses are loving the Briogeo Dry Shampoo Puff. It offers both translucent and tinted shade options, deposits the perfect dose of product sans the mess, absorbs oil fast, and refreshes roots with volume. The crème de la crème of it all: The compact makes touchups on the go easy.

Best Hair Mask: Cécred Reconstructing Treatment Mask

CCRED cosmetic products displayed with the Byrdie 2025 Readers Choice Awards badge — Byrdie

Beyoncé’s hair care line, Cécred, has rightfully received lots of praise since its launch, especially its Reconstructing Treatment Mask. The brand’s patent-pending Bioactive Keratin Ferment, made from lactobacillus, a hydrolyzed wool keratin, and honey, helps repair breakage, nourish dry hair, and strengthen strands. And the people are clicking in swarms—because who doesn’t want less shedding and long-lasting hydration.

Best Hair Dryer: Shark SpeedStyle RapidGloss Hair Dryer

A hairdryer placed against a triangular stone with a Byrdie Readers Choice Award badge visible in the top right corner — Byrdie

Byrdie readers can’t get enough of Shark’s Speedstyle RapidGloss Hair Dryer, and neither can we. It has a folding handle, making it easy to travel with and store, and includes a scalp shield, which the brand claims is “designed to protect 100% of new hair growth from extreme heat.” It comes with four attachments, allowing you to create a variety of styles that are sleek, smooth, and shiny. Be warned: You won’t be able to stop running your fingers through your fresh blowout.

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We Tested, You Bought—These are the 16 Beauty Products Byrdie Readers Loved the Most This Year