July 08, 2025

You might have your teams and organization implementing new AI tools, but how much have you experimented with them yourself? Alexandra Samuel is a tech speaker and journalist, and she says many leaders are still just scratching the surface of AI by using things like ChatGPT and Microsoft Copilot as supercharged search engines. Instead, she recommends managers at all levels start playing with AI at the next level, building assistants to help in all sorts of functions to not just find efficiencies, but help in decision-making and strategy as well. She explains the ways she uses AI tools for everything from training to project management to coaching and strategic advice – and how you can build your own assistants to do the same. Samuel is the author of the HBR article “How to Build Your Own AI Assistant.”

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How to Build an AI Assistant for Any Challenge