There is a very common mistake in the way some LinkedIn profiles are presented. Sadly, the content may be pretty good but the way it’s displayed actively discourages me from reading it.
LinkedIn allows you up to 2600 characters for our About Section. You can pack a lot of content into that and I think you should take advantage of that. But please make it easy to read.
I see far too many profiles with About Sections that look like academic essays. You’ve seen them too.
Huge paragraphs with massive, dense blocks of text, and sentences that seem to go on forever before you can mentally take a breath.
In fact, that’s not a bad test. When you’ve written a sentence, read it aloud. The point where you are running out of breath is almost always where you need to split it into a second sentence.
And for paragraphs - my recommendation is no more than 3 to 5 lines maximum.
Click on my photo at the top of this post and then scroll down and open my About Section. I think you’ll find it easier to read quickly than lots of big chunky paragraphs.
#adamsview #linkedin #personalbranding
LinkedIn allows you up to 2600 characters for our About Section. You can pack a lot of content into that and I think you should take advantage of that. But please make it easy to read.
I see far too many profiles with About Sections that look like academic essays. You’ve seen them too.
Huge paragraphs with massive, dense blocks of text, and sentences that seem to go on forever before you can mentally take a breath.
In fact, that’s not a bad test. When you’ve written a sentence, read it aloud. The point where you are running out of breath is almost always where you need to split it into a second sentence.
And for paragraphs - my recommendation is no more than 3 to 5 lines maximum.
Click on my photo at the top of this post and then scroll down and open my About Section. I think you’ll find it easier to read quickly than lots of big chunky paragraphs.
#adamsview #linkedin #personalbranding