When the world started really paying attention to the potential impact of AI on businesses I ran a quick poll here to see how LinkedIn members were planning to use it.

Here are the results and a word of caution.

76% said they could see themselves using generative AI to create content.

49% said they’d use it for social media posts and 27% for blogs.

There may be some overlap and perhaps LinkedIn members are just early adopters, but that’s a very significant result.

Since I ran that poll I’ve already seen a rapid increase in the number of people using AI for exactly those two reasons.

I am encouraging clients to get on board but this is also where the word of caution kicks in…

Many of those posts are very obviously AI-generated. While it’s quick and easy for the person posting, it’s devaluing all of that content fast.

My view?

Go ahead and use generative AI for all its great productivity benefits. But take a little time to edit, giving that content or comment your voice, your personality and your point of view.

How are you planning to use AI to build your business and personal brands?

#adamsview #linkedin #personalbranding