Everyone wants their content to go viral, right? LinkedIn doesn’t want that, according to Dan Roth, LinkedIn’s chief editor. So how do you ensure that people will see your posts?
They’ve recently changed the way the algorithm treats content, based largely on a growing volume of complaints from members about poor quality content dominating their feed.
It’s now more likely that your content will be shown to your Followers rather than the whole platform, and your content must offer valuable expert knowledge and advice.
Your posts are evaluated on that basis and, if found to be relevant, they may be shown to people outside your network.
LinkedIn will assess not only the post itself but also your background, skills and experience to validate that you do have the expertise to offer relevant advice.
That’s a reminder to periodically review your profile and make sure it’s fully optimised.
Finally, the algorithm also checks for ‘meaningful’ comments, so take the time to leave something of value when you interact on other members' posts, as well as when you’re extending the conversation by replying to comments on your posts.
There is a simple process you can implement that will elevate your content strategy to amongst the top 1% of all LinkedIn members. I know, I built it and hundreds of people around the world are using it right now.
Let me know if you’d like more details and I will share some information with you today.
#adamsview #linkedin #contentstrategy
They’ve recently changed the way the algorithm treats content, based largely on a growing volume of complaints from members about poor quality content dominating their feed.
It’s now more likely that your content will be shown to your Followers rather than the whole platform, and your content must offer valuable expert knowledge and advice.
Your posts are evaluated on that basis and, if found to be relevant, they may be shown to people outside your network.
LinkedIn will assess not only the post itself but also your background, skills and experience to validate that you do have the expertise to offer relevant advice.
That’s a reminder to periodically review your profile and make sure it’s fully optimised.
Finally, the algorithm also checks for ‘meaningful’ comments, so take the time to leave something of value when you interact on other members' posts, as well as when you’re extending the conversation by replying to comments on your posts.
There is a simple process you can implement that will elevate your content strategy to amongst the top 1% of all LinkedIn members. I know, I built it and hundreds of people around the world are using it right now.
Let me know if you’d like more details and I will share some information with you today.
#adamsview #linkedin #contentstrategy