A client asked me if there’s any benefit to activating Creator Mode on her LinkedIn profile. The immediate benefit is you get to display your 5 hashtags, but wait…there’s more 😉

To save you the bother of hunting for this information, here’s an edited version of LinkedIn’s Help notes:

You get additional tools and features to help you create content and grow your audience, and who doesn’t want that?

The Connect button on your profile will change to Follow and the number of Followers will be displayed. Recent algorithm changes are favouring Followers.

People who send Connection requests automatically become Followers, even if you decline the invitation.

You can display your main content topics in a highlighted space at the end of your About section.

Your Featured and Activity sections will be moved higher up on your profile page to get more attention.

You become eligible to be featured as a suggested creator to follow and subject to a few eligibility criteria you get access to creator tools such as LinkedIn Live and Newsletters.

So, have you activated Creator Mode and are you capitalising on all its benefits?

#adamsview #linkedin #creatormode