I'm going all in on LinkedIn this year – posting and engaging on one platform daily to save time and stay sane. LinkedIn is the granddaddy of social media - celebrating its 20th birthday in May!
Mind-blowing to think it has over 900 million members in over 200 countries and territories. That’s a lot of eyeballs on your posts 👀
LinkedIn is seeing a lot of in-app activity due to the Twitter storm and layoffs. I’ve heard many people talk about doubling down on it this year, so it’s helpful to know what’s happening.
LinkedIn has announced 7 new updates coming in 2023 - more help for creators including:
- Creator analytics – see your top-performing posts and what's working for your audience
- New features to make newsletters more discoverable
- The Focused Inbox to help with spammy sales pitches and random InMail
- Tailored job collections for casual browsing – curate your wishlist: mission-driven startups, remote jobs and travel inspo
- Post-scheduling and the ability to edit submissions afterwards. Hurrah! It's been a long time coming.
Great to see them going all in on newsletters when Meta and Twitter have dropped their newsletter programmes. 36K+ newsletters published on the platform (still needs a directory and the ability to download your subscriber list).
They have big ambitions for newsletters. Will we see a TikTok-style creator marketplace with AI ads?
Just reading Jack Appleby’s piece on using LinkedIn (not Twitter) to build your career personal brand. He posts daily and copies and pastes his tweets (it works!). No need to overthink it.
LinkedIn posts have a longer shelf life and decent organic reach, and it’s the place to be for B2B marketing. It’s also been a reliable source of work for freelance projects over the years.
I agree with him that building your career personal brand on a site linked to your CV makes sense. Your profile page is your sales page/lead magnet!
I’m also keeping an eye on LinkedIn for Creators and the Creator Weekly newsletter for content opportunities, including the next round of the Creator Accelerator cohort. How did the last batch do? I will find out – be good to hear their insights.
I get all my social media news from newsletters to save time and monitor trends in one place (using Inoreader for RSS – a fantastic tool, you can add newsletters).
1. Jack Appleby's Future Social – the latest on social media strategy, the creator economy and more.
2. Social Media Today - the latest news, trends, and tips (a relaxing read, no annoying pop-ups).
3. Matt Navarra's Geekout – a range of resources for social media managers (and geeks!).
4. Nicole Tabak's Social Media Detox – thoughts on life and self-care for content creators. Creator burnout is real.
5. Daniel Roth's Creator Weekly – a resource for creators on LinkedIn: what's trending and which creators are making an impact.
6. Jaskaran Sain's The Social Juice – he is rocking Reddit with his roundups on r/socialmedia and his subreddit r/marketingcurated.
7. Lucy Hall's Digital News Roundup – a special session on LinkedIn at the Digital Women Live Conference on 22 March.
I do social strategy for clients and don't always have the time and energy for personal updates. I've simplified my process - pick one platform to focus on. Separate accounts so I don't have to follow clients from my personal one. Pomodoro to block time – constraints help! Different phones for work and me.
I write all my posts in a Word doc a week ahead and get sign-off from clients. I can sign my own off on Fridays ;) Need to spend some time curating my feed to have a useful and inspiring timeline.
As Tim Ferriss said, "The person who curates better information feeds gets better thoughts".
Go on little adventures! It can be mundane, so it helps to work in different environments and, ideally, do it with others. It will lead to better quality posts than doing it on the fly and trying to squeeze it into the workday - save that for the interaction.
You can help each other learn new tools (LinkedHelper is a game-changer) and amplify each other's reach.
It helps to remember that it's 'social' media and not just about numbers and data. It's about engagement, connection, and conversation. One conversation can change everything!
I was listening to Derek Sivers' podcast (he doesn't do social, he'd rather read a book), and he said "business is about helping people." Yep. When did it get so complicated and time-consuming – data, analytics, automation and planning tools?
Let's keep it simple, have fun and stay sane. More time to read books, be in nature and do the important things in life.
r/LinkedInLunatics – a subreddit for insufferable LinkedIn content. Now celebrating 200K subs and launching its own Discord server. Meet the LinkedIn characters… Beware deep rabbit holes ahead 🕳 🐇
🔥 The Shift Hot 5
Thinking Forward 2023 report (We Are Social). Digging deep into the many-tentacled thing social has become. The way we explore the internet and discover content is evolving. Platforms that de-centre creator profile pages have grown dramatically. We're moving towards sites like Substack that enable collective authorship.
How reading fiction can make you a better person (Big Think). Instead of walking a mile in someone's shoes, try reading a chapter of their book. Research shows that fiction helps you neurologically relate to other people's experiences. Better social interactions and the ability to read the room. Never trust a man who doesn't read fiction.
Having trouble with that phrase? Try this...(The Freelance). DeepL has released an online writing tool that it says goes beyond the usual spelling and grammar checkers. It can help you improve your writing by "syntactically reformulating" certain phrases and jargon-stricken sentences. Currently free in beta mode.
YouTube shares its creator economy trends for 23. How creators have become mainstream entertainment and why creator-driven content is winning the streaming wars. Creator and journalist Jon Youshaei explores this phenomenon on the streets of Los Angeles in his 'Creators vs Celebrities' series.
Every is launching a new kind of conference, Thesis, in partnership with Interintellect. 20+ writers with the most exciting ideas on the web present 15-minute talks and host intimate salons that explain their big ideas in simple terms. 25 February in New York. Online everywhere.
Thoughts, questions, or topic suggestions?
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