November 15, 2012

Article at Denise Withers for Strategic Design: UBC (project overview)

The Sauder School of Business at UBC recruited me for three years, to lead educational initiatives that would advance innovation and creativity in their curricula. As part of this work, I partnered with Professor Moura Quayle to develop a centre for strategic design.

Embedding design practice into a traditional, quantitative research business school turned out to be a tough challenge, and the centre went through many iterations. A narrative planning approach that explored the history of design in business, as well as emerging initiatives, helped us create a foundation and set the direction for the desired future. During this start-up period, we also developed several story-based design techniques for use in the studio, including tools for user research, rapid prototyping and participatory design.