When they were ready to start developing their climate action plan, leaders at the District of Sooke knew they'd need more than technical data and analyses; they'd need to be able to engage citizens, staff, businesses, community leaders and partners in bringing it to life. They also knew that the best way to do that would be with a story.
We worked together for a year to research and co-create a compelling story of the future for Sooke – one that would give people what they want more of (like time with family and in nature, savings and security) while also building climate resilience. In contrast to the way most organizations work, we built the story first – then used it as the foundation to design the plan. The result is a package that's clear, easy to understand, support and share. Most importantly, it's a story that everyone owns, since they took part in creating it. Designing the story first not only increased engagement in the plan but also changed the way the District approached planning to make it much more user-centred.
You can read the story on page 6 of the plan below.