CONSUMER SELF AWARENESS IN A SOCIAL MEDIA BRAND ENVIRONMENT Yavnika Khanna K J Somaiya Institute of Management Studies and Research Raj Devasagayam Siena College Matthew Stark Siena College …
February 17, 2013
PDF at academia.edu
CONSUMER SELF AWARENESS IN A SOCIAL MEDIA BRAND ENVIRONMENT Yavnika Khanna K J Somaiya Institute of Management Studies and Research Raj Devasagayam Siena College Matthew Stark Siena College …